You can be on Entrepreneur’s cover!

Health-Care Franchise Under Fire for Classified Ad Stating 'No Haitians' Need Apply Local legislators have called for an investigation by the New York State Department of Labor and the Equal Opportunity Employment Commission.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Interim Healthcare, a home health-care and hospice franchise that operates 300 independently-owned locations nationwide, has come under fire for a discriminatory classified ad that has outraged local legislators.

The ad was placed in a Pennysaver by an Interim Healthcare franchisee in Nanuet, N.Y. "Laid back nurse, no Haitians," it reads, before listing off other requirements and contact information.

After the ad spawned outrage on social media and generated buzz among local news outlets, State Senator David Carlucci called for the New York State Department of Labor and the Equal Opportunity Employment Commission to conduct a full investigation.

Related: A Racist Sign at Sonic and 5 Other Franchise PR Disasters

"I am outraged that this help wanted ad was posted and I stand in solidarity with many throughout the community who are equally outraged," Carlucci tweeted.

"We value the diversity of our patients and our employees. The ad in the Pennysaver for an LPN is totally unacceptable and is offensive to us and we know to all of you," Interim Healthcare president Katherine McNally said in a statement to NBC. "I can assure you that we take this seriously. Please accept our sincere apology. In particular, we apologize to the entire Haitian community."

Nevertheless, even if these views don't necessarily represent those of Interim Healthcare, the ad illustrates the precarious way in which the actions of a single franchisee can swiftly stain an entire corporation.

Interim Healthcare ranked as number 292 on Entrepreneur's latest Franchise 500 list.

Related: Why the Starbucks 'Race Together' Campaign Is Bad for Business

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.