How to Leverage the Power of YouTube Video content on YouTube can have a powerful impact on sales for local businesses as well as global brands. Learn how to leverage YouTube for your business.

By James McKinney • Jul 6, 2020

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Hear Startup Story Live speaker Sean Cannell, founder of Think Media, share about the reach and power of YouTube — the second-most popular search engine on the planet — and how Google prioritizes YouTube videos in their search results. With the #1 and #2 search engines synced, it's obvious why it is critical to consider posting video content as part of your business strategy.

Cannell explains how leveraging video content on YouTube is not just for global businesses. Video content on YouTube can positively impact local businesses, from the local restaurant to the local counter installer.

Too many small business owners have chalked up YouTube video content as "not applicable" to them, Cannell says. But, in today's marketplace you need to expand your message's reach if you wish to capture audience attention.

Cannell reviews his three irrefutable laws of YouTube success, including tips for research, ranking and monetizing through increased sales and other methods.

Learn how to leverage video content on YouTube for your business.

Startup Story Live is an extension of The Startup Story podcast.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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