Instagram CEO Tips Hat to Snapchat for 'Stories' Feature Everyone in Silicon Valley borrows and iterates. Instagram CEO Kevin Systrom doesn't mind acknowledging that Snapchats' 'Stories' came first.

By David Murphy

This story originally appeared on PCMag

2nix Studio / Shutterstock

There's no denying that Snapchat's Stories feature heavily influenced Instagram's recently added Stories feature. Not only do the two share the same name, but they're both incredibly similar in their design and overall goal. As a user, all you have to do is create some interesting picture or video. By "uploading" it to your Story, you grant your friends on either platform the ability to see what you did -- as much as they want -- for a full 24 hours. After that, your little moment is lost forever.

Simple, right? While all is fair in love and app development, many have made the obvious observation that Instagram blatantly copied Snapchat for its new feature. Does that really matter, though? We don't think so, especially since Instagram executives have no trouble admitting this fact and tossing credit where credit is due. At least, that's what Instagram CEO Kevin Systrom said in a recent interview with TechCrunch: Snapchat deserves the kudos for coming up with the idea.

"Innovation happens in the Valley, and people invent formats, and that's great. And then what you see is those formats proliferate. So @ usernames were invented on Twitter. Hashtags were invented on Twitter. Instagram has those. Filtered photos were not invented on Instagram," Systrom said.

"And I think what you see is that every company looks around and adopts the best of the best formats or state-of-the-art technology. Snapchat adopted face filters that existed elsewhere first, right? And slideshows existed in other places, too. Flipagram was doing it for a while. So I think that's the interesting part of the Valley. You can't just recreate another product. But you can say 'what's really awesome about a format? And does it apply to our network?'"

That said, Instagram still lacks the fun little filters that Snapchat users can slap over their faces to create funny new pictures and videos. Facebook is currently testing this very feature in its own application; it's a reasonable guess that the company would roll out such a feature to Instagram as well at some point.

What Snapchat lacks, however, is Instagram's sprawling network. As Business Insider recently reported, Instagram has around 300 million daily active users to Snapchat's estimated 150 million. Its advertising tools make it easier for brands to reach people (and vice versa), and advertisers can get much more traction on Instagram than on Snapchat. In one example, Nike managed to acquired 800,000 views for a single Instagram Story, or just over 12 times the number of views the company's most successful Snapchat Story received.

Editor's Pick

Related Topics

Business News

TikTok Is Using New Tracking Software to Keep Tabs on Employees

The company mandated that employees be in the office at least three days a week.

Business News

Starbucks Faces $5 Million Dollar Lawsuit Alleging Its Fruit Refresher Drinks Don't Contain Any Actual Fruit

On Monday, a judge rejected Starbucks' attempt to dismiss nine out of the 11 claims in the proposed class action suit.

Business Plans

12 Reasons You Need a Business Plan

In the new book "Write Your Own Business Plan," business expert Eric Butow breaks down how a solid business plan can save your startup during those tough early days.

Business News

He Won the $2 Billion Powerball Jackpot. Now He's Snatching Up Swanky Homes Across Los Angeles.

Thirty-one-year-old Edwin Castro took his winnings as a lump sum.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Business News

Katy Perry Sells Music Catalog For Hundreds of Millions—More Than Justin Bieber and Bob Dylan

The singer sold the rights to all five of her albums for $225 million to British-based Litmus Music, according to a new report.