📺 Stream EntrepreneurTV for Free 📺

Shaq Backs Down from Deal Amid Competition: 'You Don't Mess With Jeff Bezos' The NBA legend and prolific franchisee (restaurants, pizza chains, gyms) sounded off on his podcast this week about his decision to walk away from trying to purchase the Phoenix Suns.

By Emily Rella

entrepreneur daily
Michael Reave | Getty Images

The intimidation of going up against one of the richest men in the world is enough to make anyone willing to back down from a competition — even one of the most popular athletes in the world. (And even with that height difference.)

NBA legend Shaquille O'Neal took to his podcast The Big Podcast with Shaq this week to talk about how he was thinking about throwing his hat in the ring to purchase the Phoenix Suns. The rumored front-runners include former Disney CEO Bob Iger, billionaire Elon Musk, Oracle founder Larry Ellison, and Amazon founder Jeff Bezos.

After seeing Bezos' name, Shaq decided to bow out completely.

"I was open [to the idea of purchasing the team] until I saw the initials JB. Let me tell you something, you don't mess with James Brown, you don't mess with Jeff Bezos," Shaq said candidly. "When the boys come on stage, get your a** and go. So, Jeff said he wants it and a couple of other heavy hitters said they want it. I'm not even gonna put my name in the bucket on this one."

The NBA team is up for sale following a slew of scandals involving current owner Robert Sarver and his inappropriate behavior, including the reported use of racial slurs on multiple occasions.

A bid for an NBA team has long been a goal of O'Neal's, who currently has a franchise portfolio estimated at over $100 million which includes multiple locations of Auntie Anne's, Papa John's, Krispy Kreme, and more.

Back in June, Shaq expressed interest in purchasing the Orlando Magic from the current owners, the DeVos family.

"This message goes out to the DeVos family: If you're ready to sell Orlando Magic, sell it to somebody who's gonna take it to the next level, that's us," he said on his podcast, referring to himself and former teammate Dennis Scott who was a guest on the podcast.

Shaq's net worth is estimated to be around $400 million. Bezos' net worth as of Wednesday morning was a reported $138.1 billion.

Bezos has not yet publicly commented on his desire to purchase the team.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Business News

Ring Camera Owners Will Receive $5.6 Million in Payments After FTC-Amazon Settlement. Here's How Many Customers Are Eligible — And How They'll Get the Cash.

The payouts are a result of a June 2023 settlement with Amazon over privacy violation allegations against the camera company.