You can be on Entrepreneur’s cover!

Meta Is Looking Into Building a Social Network That Sounds Very Similar to a Major App that Already Exists Meta said it plans to pursue a social network for "sharing text updates."

By Gabrielle Bienasz

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Justin Sullivan / Staff I Getty Images

If it ain't broke, don't fix it. But, if it breaks after Elon Musk buys it, then maybe you should take another look.

Social networking giant Meta told Platformer this week it is "exploring a standalone decentralized social network for sharing text updates," the outlet reported.

"We believe there's an opportunity for a separate space where creators and public figures can share timely updates about their interests," Meta added. This was first reported on Thursday by the outlet MoneyControl.

Daniel Ives, a tech analyst at Wedbush Securities, told Entrepreneur that it looks like a good decision on Meta's part.

"This is a smart move by Meta to head down this path and potentially disrupt the social media landscape with Twitter and Mastodon," Ives said. "There could be monetization opportunities ahead of this front."

Since Elon Musk's takeover of Twitter was finalized in October, the company laid off legions of staff and experienced six major outages so far this year, per The Guardian, including this week when hyperlinks and images were not working on the site.

In the wake of the acquisition, social networks like Mastodon, which is a social network that functions on a decentralized "federation" of servers, saw new interest.

Related: What Is 'Decentralized Social Network' Mastodon and Why Is Elon Musk Already Raging About It

Last April, following Musk's approved bid for the social network giant, human rights groups expressed concerns about the potential of rising hate speech, per Reuters. Last month, a survey published by Amnesty International USA, GLAAD, and the Human Rights Campaign (HRC) found that 60% of the LGBTQ Twitter users surveyed said they have "encountered" an increased hate speech since Musk bought the platform. Several white supremacists and accounts riddled with hate speech have been reinstated to the platform.

It seems like Meta sees an opportunity.

According to MoneyControl, the project has been codenamed P92. Like Mastodon, it would be decentralized, but it would be branded as an Instagram product, people familiar with the idea-in-progress told the outlet.

Sources told platformer that Adam Mosseri, who is in charge of Instagram, is leading this project. Meta did not respond immediately to a request for comment.

Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business Ideas

7 Link-Building Tactics You Need to Know to Skyrocket Your Website's Rankings

An essential component of SEO, link building is not just a 'Set them and forget them' proposition, but a dance of skills and strategies.


Clinton Sparks Podcast: Beverly Hills 90210 and Entrepreneurship with Brian Austin Green

Brian Austin Green shares profound lessons he's learned growing up in the entertainment industry.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

Disney World, Disneyland Will Now 'Permanently' Ban Guests Who Tell This Lie to Skip Lines

The company rolled out changes to its Disability Access Services earlier this week.