Walmart Pulls Crude T-Shirt From Its Stores. 'This Was Not Intentional.' A swear word was spotted by a customer, Twitter went nuts, and the retail giant quickly remove the merch.

By Jonathan Small

The T-shirt was supposed to celebrate clean living. But a Walmart shopper noticed that it also contained a very dirty word.

"I need this shirt before Walmart realizes what they have done. Find the hidden word," Tweeted @whosurdaddienow

Walmart found it and promptly yanked the T-shirt from its racks.

"This was not intentional, and the T-shirt has been removed," a spokesperson for Walmart told Newsweek.

An image of the shirt remains on Twitter, garnering over 2.5 million views and counting.

Related: A 'Mirror-Like Material' Was Found in 93,000 Pounds of Ground Beef in Texas. What You Need to Know About the Recall.

'Not intentional'

What's the kerfuffle about? The $5 pro-environment shirt was emblazoned with an all-caps "RE" alongside the words "cycle" "use" "new," and "think." Upon closer inspection, however, shoppers noticed that the first letter of each word inadvertently spelled the c-word.

This is not the first time Walmart has had to remove an offensive item from its store. Earlier this year, the retail giant pulled a pair of men's hiking boots from its website after customers complained of a bright red "KKK" logo written on the tongue.

Jonathan Small

Entrepreneur Staff

Editor in Chief of Green Entrepreneur

Jonathan Small is editor-in-chief of Green Entrepreneur, a vertical from Entrepreneur Media focused on the intersection of sustainability and business. He is also an award-winning journalist, producer, and podcast host of the upcoming True Crime series, Dirty Money, and Write About Now podcasts. Jonathan is the founder of Strike Fire Productions, a premium podcast production company. He had held editing positions at Glamour, Stuff, Fitness, and Twist Magazines. His stories have appeared in The New York Times, TV Guide, Cosmo, Details, and Good Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.

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