Walmart Pulls Crude T-Shirt From Its Stores. 'This Was Not Intentional.' A swear word was spotted by a customer, Twitter went nuts, and the retail giant quickly remove the merch.

By Jonathan Small

The T-shirt was supposed to celebrate clean living. But a Walmart shopper noticed that it also contained a very dirty word.

"I need this shirt before Walmart realizes what they have done. Find the hidden word," Tweeted @whosurdaddienow

Walmart found it and promptly yanked the T-shirt from its racks.

"This was not intentional, and the T-shirt has been removed," a spokesperson for Walmart told Newsweek.

An image of the shirt remains on Twitter, garnering over 2.5 million views and counting.

Related: A 'Mirror-Like Material' Was Found in 93,000 Pounds of Ground Beef in Texas. What You Need to Know About the Recall.

'Not intentional'

What's the kerfuffle about? The $5 pro-environment shirt was emblazoned with an all-caps "RE" alongside the words "cycle" "use" "new," and "think." Upon closer inspection, however, shoppers noticed that the first letter of each word inadvertently spelled the c-word.

This is not the first time Walmart has had to remove an offensive item from its store. Earlier this year, the retail giant pulled a pair of men's hiking boots from its website after customers complained of a bright red "KKK" logo written on the tongue.
Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business Ideas

What My First Failed Startup Taught Me — and How I Finally Got It Right 20 Years Later

Launching a startup two decades after a failed first attempt brought clarity, humility, and a deeper understanding of what it really takes to build a sustainable business.

By William Chung
Business News

Here's How Much Google Software Engineers, Product Managers, and Data Scientists Make in a Year

Data revealed in federal filings shows how much Google is compensating its employees.

By Sherin Shibu
Business News

Here's When the New Apple iPhone 17 and MacBooks Are Being Released

Apple also has a home device in the works. Here's when to expect a new lineup of Apple products.

By Erin Davis
Health & Wellness

Nobody Was Talking About Nasal Breathing for Sleep Until This Former NFL Player Built a Brand Around It: 'You Feel So Much Better'

Todd Anderson had no entrepreneurial experience, but he had a nose for a good business idea.

By Jon Bier
Growing a Business

The Best Domains Are Gone — But Here's How Savvy Founders Still Snag Them

Why do so many founders fail to land premium domains? Because the best ones are already taken, priced sky-high and nearly impossible to secure — unless you know how to play the game.

By Michael Gargiulo
Leadership

How to Recover from a Bad Business Decision (and Rebuild Trust)

When you're the one calling the shots, you're going to get things wrong now and then. Thankfully, getting it wrong can be just as instructive as getting it right.

By Levi King