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Walmart Pulls Crude T-Shirt From Its Stores. 'This Was Not Intentional.' A swear word was spotted by a customer, Twitter went nuts, and the retail giant quickly remove the merch.

By Jonathan Small

Opinions expressed by Entrepreneur contributors are their own.

The T-shirt was supposed to celebrate clean living. But a Walmart shopper noticed that it also contained a very dirty word.

"I need this shirt before Walmart realizes what they have done. Find the hidden word," Tweeted @whosurdaddienow

Walmart found it and promptly yanked the T-shirt from its racks.

"This was not intentional, and the T-shirt has been removed," a spokesperson for Walmart told Newsweek.

An image of the shirt remains on Twitter, garnering over 2.5 million views and counting.

Related: A 'Mirror-Like Material' Was Found in 93,000 Pounds of Ground Beef in Texas. What You Need to Know About the Recall.

'Not intentional'

What's the kerfuffle about? The $5 pro-environment shirt was emblazoned with an all-caps "RE" alongside the words "cycle" "use" "new," and "think." Upon closer inspection, however, shoppers noticed that the first letter of each word inadvertently spelled the c-word.

This is not the first time Walmart has had to remove an offensive item from its store. Earlier this year, the retail giant pulled a pair of men's hiking boots from its website after customers complained of a bright red "KKK" logo written on the tongue.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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