Wendy's Has Officially Entered the Metaverse. Here's How You Can Visit 'Wendyverse.' The new virtual land will be available starting April 2.

By Emily Rella

It's undeniable that the future of fast food is digital, with many chains doubling down on digital-only kiosks and creating menu item-based NFTs and meme coins.

But how will this industry deal with the metaverse? Web3 has found many industries scrambling to find a way to thrive in an environment that is both unfamiliar and untapped — and the fast-food industry is no different.

Wendy's seems to be ahead of the curve as the chain has announced that they will officially be entering the metaverse by launching a new 3-D world called Wendyverse in partnership with Meta (formerly Facebook.)

Starting April 2, hungry Wendy's lovers and customers can tap into the new world by using their Quest 2 VR headset and walk through a virtual town that is entirely Wendy's themed.

Related: McDonald's Is Making Its Famous McRib Sandwich Into an NFT

"We're excited to take this to the next level by launching the Wendyverse in Meta's Horizon Worlds and bringing a totally new dimension of access to our fans," said chief marketing officer for The Wendy's Company, Carl Loredo, in a statement. "Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across every world - with a Frosty and fries in hand."

Visitors will be treated to a park fountain that sprays out Fanta soda and a basketball court (dubbed the Buck BiscuitDome) to entice basketball fans during the final rounds of March Madness — all Wendyverse visitors will be entitled to sausage or bacon, egg and cheese biscuit for $1.

And, of course, what would the fantasy world be without a giant golden statue of Wendy herself?

Though this marks the first big push for a fast-food chain to make a splash in what's rumored to be the future of the internet, it opens the door to unlimited and untapped possibilities for how food brands can play into the VR world, with concepts of ordering food via the metaverse and having it delivered in to the real world not seeming like too far off of a possibility.

It seems Wendy's is on board with this potential growth, as Ad Week reported that the company is describing Wendyverse as the company's "first phase" of metaverse activation.

Wendy's was up over 5.74% as of Friday morning.

Related: 3 Ways to Build Sustainable Wealth in the Metaverse

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics


This $126 Apple- and Android-Compatible Display Can Help You Drive Safer

Adding this display will elevate your older model car for an affordable price.

Business News

McDonald's Is Making a Major Change to Its Burgers in 2024

The beloved Big Mac will also be getting a big makeover.

Growing a Business

Serial Entrepreneur Turned VC Reveals 4 Numbers You Need to Know to Scale Your Company

If you're looking to attract investment or simply seeking to scale your business, there are four key numbers you should use as your guiding light.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Thought Leaders

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.


Discover Your New Favorite Show or Movie with This App, Now $39.99 for Life

Think of this app as your very own, personalized guide to streaming film and TV.