You can be on Entrepreneur’s cover!

Gen Z's Main Career Aspiration Is to Be an Influencer, According to a New Report Over half of Gen Z individuals surveyed expressed a desire to become influencers, compared to 41% of adults from other age groups.

By Madeline Garfinkle

Key Takeaways

  • Over 57% of Gen Z'ers surveyed desired influencer roles, outpacing other age groups by 16%.
  • A majority (53%) view it as a respectable career choice.
entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The job market is constantly changing, and with AI, the state of work is likely to evolve even further. So what is the career of choice of today's youth? Is it to be a doctor, engineer, astronaut, or CEO? Nope, not unless it's on TikTok.

For Gen Z, one industry reigns supreme: influencing on social media.

According to a recent report by decision intelligence company Morning Consult, which surveyed over 2,000 adults in the U.S., 57% of Gen Zers said they'd be an influencer if given the opportunity, compared to 41% of adults from all age groups.

Gen Zers and millennials also believe influencers more now, with the report noting that "trust in social media influencers" rose from 51% in 2019 to 61% in 2023.

A majority (53%) of Gen Zers surveyed considered influencing a respectable career choice, and a similar percentage would be willing to leave their current jobs if they could sustain their lifestyle as an influencer.

Remarkably, three out of ten young people would even invest in becoming influencers.

What app is best for influencers?

According to a 2022 survey by influencer-marketing firm IZEA, TikTok is now considered the top platform for promoting products through influencers by Gen Z and millennial consumers.

The survey, which involved over 1,200 U.S. consumers and took place in December 2022, also revealed that 42% of young respondents use TikTok while seeking recommendations before making significant purchases, while only 25% said they consult friends and family. (YouTube came in second at 40%.)

TikTok has also made being an influencer an attainable profession.

"No-frills, direct-to-cam, and low-editing content does well on TikTok, so it's broadened the amount of people who feel influencing is accessible to them," Ellyn Briggs, a brands analyst at Morning Consult, told CNBC.

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.


You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.