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What It's Like to Design Apple's Retail Stores Alongside Steve Jobs Tim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses what it means to successfully adapt your design plans.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:

  • Why a career in design should be treated as a lifelong learning opportunity [3:07].
  • The importance of prototyping offline before launching a product or location [8:29].
  • What it means to connect to your customers by designing human experience [11:44].
  • How Steve Jobs taught him to focus on people with his design and not profit [14:00].

Related: Cracking the Code for Making Money With Jordan Belfort

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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