Join our Waitlist for Expert Advice!

VentureSouq's Sonia Weymuller On Mentorship And A Soft Skill You Should Remember As a third-time mentor of the e7 Daughters of the of the Emirates project, Weymuller continues to share her enthusiasm as a proactive and engaged mentor.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

As an outspoken advocate for mentorship of young innovators and entrepreneurship in the region, Sonia Weymuller, Founding Partner at VentureSouq, has had her fair share of guiding entrepreneurs and students.

In this #EntMETalks episode, as a third-time mentor of the e7 Daughters of the of the Emirates project, Weymuller continues to share her enthusiasm as a proactive and engaged mentor. Weymuller calls it an enriching experience from "an inter-generational and cross-cultural perspective," pointing towards the wide range of background among the 35 members aged between 18-25 years old across the UAE, and commending her mentees' growth in their ambition, drive and leadership capabilities for theirselves and society. "Mentorship provides a level of grounding," says Weymuller, and asserts that mentorship is a two-way street; while as a mentor you help others to navigate their journey, the mentor can learn from their mentees as well.

Weymuller points out that a common cultural narrative around leadership is the need to be determined and having certain grit, in contrast, she advises that vulnerability is actually a strength, as well as self-awareness, and empathy- embodying leadership. These soft skills, according to Weymuller, are highly developed in the e7 program. For entrepreneurs, Weymuller advises that, "You need to be flexible and adaptable- you may need to pivot your business plan, you may need to hire a co-founder, you may need to replace your entire team with another team that may be better and complementary, you may need to shift markets. You can't do that if you have a rigid outlook on life."

Related: Emirati Parkour Athlete And Instructor Amal Murad On Going Beyond Your Comfort Zone To Impact Society

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Entrepreneurs

Startup Spotlight: UAE-Based Equevu Is Helping Employees Save And Invest For The Future Through Salary Deductions

"As a company focused on employee savings benefits, the rapidly evolving industry landscape demands continuous adaptation and forward-thinking solutions."

Growing a Business

At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.

Melissa Ben-Ishay's brother Brian Bushell encouraged her to follow her passion — and it led to major success.

Thought Leaders

The 7 Traits of Successful Entrepreneurs

Entrepreneurs are a diverse bunch. The best ones, however, share a collection of characteristics -- from tenacity to the ability to tolerate risk -- that are crucial to any successful venture.

Thought Leaders

Watch Jimmy Kimmel Make a Hilarious Shark Tank Pitch for 'Horse Pants'

'I got two words for ya buddy,' quipped Mark Cuban of the strange clothing range: 'glue factory.'

Leadership

Architect Of Ambition: Muhammad BinGhatti, Chairman of Binghatti Holding

Muhammad BinGhatti, Chairman of Binghatti Holding, has reshaped the UAE's real estate landscape by merging architectural innovation with luxury, and has forged partnerships with iconic global brands like Bugatti and Mercedes-Benz while leading a portfolio valued at AED40 billion.