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HP's #NeverStopBusiness, Powered by Entrepreneur Middle East, Highlighted Opportunities In The UAE's SME Space The event, featuring Ronaldo Mouchawar, Vice President, Amazon MENA, and co-founder,, discussed opportunities and insights in the UAE's ecosystem.

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"At the beginning, I had direct contact with our customers, I used to sit in the same room with my call center agents, to spend my Saturday afternoons with them, just to see how they were thinking and communicating with our customers," said Ronaldo Mouchawar, Vice President, Amazon MENA, and co-founder,, at an event for startup founders and SME owners- HP presents Never Stop Business, powered by Entrepreneur Middle East.

The event centered around the launch of the HP Neverstop Laser, the world's first cartridge-free printer, in the UAE, and saw in attendance close to 200 entrepreneurs and business owners at The Atlantis to discuss market opportunities, challenges on starting up businesses, and insights on their success.

Following an on-stage interview with Mouchawar, Aby Sam Thomas, Editor in Chief, Entrepreneur Middle East, moderated a panel discussion with Tom Otton, founder and MD, Create Media Group, Manar Al Hinai, co-founder and Storyteller in Chief, Sekka, and Omer Gurel, co-founder and CEO, Repeat.

The event included attendance from Peter Oganesean, Managing Director of HP Inc. UAE and East Africa, Tony Bssat, Category Head of Printing Business Unit of HP Inc. Middle East, KSA and East Africa and other executives from the HP leadership team.

Peter Oganesean, Managing Director of HP Inc. UAE and East Africa.
Source: HP Inc.

Speaking of HP's newly-launched product, Oganesean said, "Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth US$920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions, thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation. And, besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25% recycled plastic while the toner reload kit is made of 75% recycled plastic."  

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