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How This Entrepreneur Achieve Better Visibility Through Building a Customer Base Aggrandize Digital's founder Veerakeswaran Ganapathi talks tricks of the trade-in, helping his clients achieve better consumer trust in the first few weeks of trading

By John Stanly

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

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We have all witnessed the overnight catapulting into the success that some startups seem to have. They go from being unknown to being the name on all our lips out of nowhere. The logo is everywhere, everyone wants to collaborate with them, and they seem on a sure path for instant success. We have all witnessed them, been envious of them, and wondered how they achieved so much in so little time.

Veerakeswaran Ganapathi is the founder and CEO of Aggrandize Digital Solutions. This is a brand marketing and PR firm equipped to eject new stars of the business world to overnight success. Using such firms for your own SME, you can expect to build the brand recognition and customer loyalty you would expect to attain in Q8 of trading in only the first few months.

Brand Visibility Starts With Marketing Strategy

Veerakeswaran says the first steps to launching your business need to begin before your doors open. It should start with press releases, networking, and social media marketing. Using digital technology to create marketing materials that incite a buzz in the air around your brand means your clients are excited and ready to shop as soon as those doors open. The longer this conjecture goes on, the more recognition you have from day one.

Dynamic Collaborations Encourage success in Visibility

Veerakeswaran suggests gentle and thoughtful collaborations from the offset. This helps you cultivate an ecosystem of mutual success wherein you can utilize complimentary business in your local area to build your reputation. Affiliate marketing and digital marketing campaigns should go hand in hand with social media marketing tactics. Everything should be time, scheduled, and working like a clockwork PR machine.

A company like Aggrandize specializes in producing the marketing materials needed to push brands forward internationally. Working across dozens of countries, this innovative brand-building firm can have PR materials, press releases, and other promotional online content, which pushes your brand to the forefront of the customer's mind – and keeps it there.

Employee Success is Your Success

Another underrated way of promoting a business lies in your employee ethos. Do you run a business that gets employees excited? Do they tell their friends and family that it is brilliant to work for you? Building agile teams and creating a workplace of keen competition can entice workers to be more open about their working environment with friends and family. Word spreads.

Achieving Entrepreneurial Milestones

Veerakeswaran uses his business to help other entrepreneurs unlock the success they strive to achieve. Through mixed media marketing tactics and an international understanding of what makes a brand successful, he encourages teamwork-focused, forward-thinking, brand-positive marketing techniques to achieve your milestones. Corporate advancement has never been so simple nor so exciting.

John Stanly

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