You can be on Entrepreneur’s cover!

Marketing Hacks For Small Business How much hole you are willing to dig into your pocket?

By Pratik Kanada

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

We all are quite well versed with the fact that contemporarily if you desire to survive in the modern market, marketing is the must. While some businesses manage to survive without marketing most of the small goblets require the fuel of marketing.

Marketing is indeed a risky business where calculated risk is what you can take at the maximum but does that take your right to marketing away from you? NO. It is agreed that giants can carry out marketing plans effortlessly given the finance they can input but what about small businesses?

Well, here we are to make you aware of the marketing strategies we can follow like bible

1. Use social media: Social media is free until you opt for sponsored advertisements. Given that you are putting your best foot forward at your target audience, you are not obliged to opt for sponsored advertisements. Some of the start-ups are the best anecdotes of surviving over social media marketing only.

2. Publish Great Content: One of the best ways of pulling the traffic to your website is publishing good content. A good content differs in context however, in general, inculcating rich media along with the incorporation of intriguing information makes a great content ideally.

3. Preparing Infographics: Prepare infographics as much as you can. Infographics sound convenient and easier to understand. Statistically speaking providing more space for infographics leads to higher level of engagement. Incorporation of infographics on says Do it yourself ideas are easily appreciated by the audience.

4. Positive word of mouth: Yes, you cannot control what they talk about you but can you not analyse why they say? No matter how small your business is and however simpler your services are never risking your reputation. Providing apex quality service and products may not be a lump of your marketing plan but never forget that a happy customer brings 5 more customers. The more you focus on the quality the more positive word of mouth is generated.

5. Customer referral programs: Developing a customer referral program shall be immensely benefiting to the company it generates brand awareness. You need to award rewards to the customers who would end up referring others. Yes, you need to invest a little in rewards but then again that is the minimum investment you can consider doing.

6. Hold events: holding on various events or being a part of several clubs and events can lead to a massive cobweb of networking, Yes, it does requires pretty much investment but you can always begin it on a small scale. Holding events and arranging them can gain the confidence of your brand over the crowd. This is a great way of marketing every once in a while.

Marketing is significant however it is upon you to decide how much hole you are willing to dig into your pocket. These were some of the easier hacks that you can easily consider while preparing a peanut budgeted yet affecting marketing plan wherein you are incorporating the basic elements of marketing.

Pratik Kanada

CEO, 360 Degree Technosoft

CEO of 360 Degree Technosoft, a mobile app development company. Writes about Leadership, Start-up Quests, Social Media, Latest Tech Trends and Mobile Applications.

Business News

Some Costco Stores Are Now Selling a Frozen Item That Looks Just Like a Trader Joe's Fan Favorite

The Frozen Kimbap is a Trader Joe's cult favorite, and now a version can be found at Costco, too.

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.

Health & Wellness

How This Millionaire Investor Overcame Opioid Addiction to Become the World's Fastest Marathoner Over 50

Ken Rideout shares five invaluable lessons for achieving peak performance physically and mentally.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.