#5 Ways In Which Digital Content Helps Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Human lives are technology dependant these days and amazing innovations are taking place every now and then. Entrepreneurs should think beyond creating products or services.


They should solve problems and influence new lifestyle choices. In India, the total number of smartphone users is 220 million and the internet penetration is going up at a rapid pace. This is the era of content and more precisely digital content.

Every piece of content available on the digital platform has a sole purpose of informing and entertaining the user. Things are looking good for new-age entrepreneurs and they should leverage content marketing to achieve business success.

According to Uberflip's research, one-fifth of the web's total traffic is created through the consumption of digital content. This is huge and the future of content marketing looks bright and sunny. In 2010, only 6 per cent of users viewed video content, but the figure increased 7.8X in the next six years. Facebook is posing a huge threat to TV, as they have decided to take up video content promotion as their main goal. How can entrepreneurs be benefitted from digital content? Let's have a look.

It Is Cost-effective And The Reach Is Massive

"Budge" is a key issue for entrepreneurs and they always search for cost-effective solutions. Creating digital content is not that costly and the promotional methods are affordable too.42% of internet users are hooked on to social media and this is why the reach of digital content is massive. Cost-effective, innovative and perfect for fast growth, digital content can be an entrepreneur's best friend.

Creates A Unique Brand Voice

For entrepreneurs looking to establish their brand in a crowded world of marketers, digital content is immensely helpful. By creating premium content skillfully and consistently, the brand's image can be perfectly established. This is extremely beneficial in generating leads and attracting the right type of customers. The brand's message gets spread aggressively and everyone from small business owners to start-up founders can get benefited from them.

Helps In Creating A Niche Community

Social media has made our society extremely connected and information is shared in rapid pace. The communication model has totally changed now and brands always want the customers to take part in the conversation. Entrepreneurs know the power of a community of users and the secret potential in them. Digital content initiates two-way communication and it leads to better engagement. People know about the startup or the product and they express their views readily. On the other hand, entrepreneurs can use the negative feedback for improvement.

Helps In Building Trust

On the online platform, trust is a major aspect. Customers trust the brands they can relate to and they are more likely to make a purchase from those brands. Entrepreneurs can emphasis on creating premium digital content that builds authority and wins the trust of the consumers. This trust later converts into revenue and pushes the business forward.

Offers Various Options To Entrepreneurs

It helps entrepreneurs focus on the type of content that suits their audience. Entrepreneurship in content development is a viable option and the potential is huge. The creation of web content will only increase in the future and the channels will become more diverse. This is a market, entrepreneurs can dominate, as content marketing will rule the web's future.