Ending Soon! Save 33% on All Access

Guru Takes the Tech Path 'Reinventing a module of education which is more appropriate for students of the mobile generation'

By Sneha Banerjee

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Byju Raveendran took the education technology domain by storm when he moved classroom coaching to an online platform. Today, BYJU's is India's largest K-12 learning app with over eight million users and 4,00,000 annual paid subscriptions. In an interview with Entrepreneur, the teacher turned entrepreneur gave his perspective on what he feels about innovation in the technology space.

Talking about the core innovation areas BYJU's is working on, he says, "A lot has been happening in the Indian education space and it has evolved much over the last few years. With the right investments and plans, technology is helping us to shape the way India learns. However, there is still a lot of room for improvement in the way students learn."

Speaking about a very crucial factor about India's education system, he explains that learning is still driven by the fear of exams, and not the love for learning. "There is so much focus on marks and grades that students are missing out on the fun of real learning. If they learn in the right method and enjoy learning it, then they will automatically score well. If we can intervene during their formative years and change the way they learn then we can make a huge impact," he adds.

BYJU'S is aiming to create a healthy learning environment by making the entire process more contextual and visual. "We are creating millions of self-paced learners where parents take up supporting roles. Our focus is to make students love learning," he added.

When asked about what he believes has been the master stroke innovation at his firm, he said that it is the unique combination of content, media and technology that has helped them to create learning programs and set benchmarks in the industry in terms of making content more interactive. "Our approach has been very simple – help children learn right in their formative years and imbibe the habit of learning rather than spoon-feeding the content," he says.

Reinventing a module of education which is more appropriate for students of the mobile generation, he says, "We combine world-class teachers, proven pedagogical methods, innovative technology and data science to deliver personalized learning, feedback and assessment for students in classes 4-12. Basically, the app makes use of original content, rich animation, interactive simulations and engaging video lessons to provide lessons."

Helping students learn and understand concepts on their own, BYJU's has created a whole new-segment of self-paced learners through mobiles which is disrupting traditional learning methodologies.

(This article was first published in the May issue of Entrepreneur Magazine. To subscribe, click here)

Sneha Banerjee

Entrepreneur Staff

Former Staff, Entrepreneur India

She used to write for Entrepreneur India from Bangalore and other cities in South India. 

Thought Leaders

Need More Confidence? These 10 Bestselling Books Will Help Improve Your Self-Esteem

Self-esteem can be hard to come by and even harder to maintain. To give yourself a boost, try these authors' words of wisdom.

Side Hustle

The Side Hustle He Started at Age 15 Led to a $4 Billion Boon for Small Businesses: 'They Would Take a Chance on Me With Their Hard-Earned Money'

Nic Beique asked his local barber, gym and more if they'd like him to build a website for their businesses.

Growth Strategies

Green Hydrogen Adoption: Where Does India Stand?

The cost disparity poses a challenge to the widespread adoption of green hydrogen, especially in sectors where cost competitiveness is crucial.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.