📺 Stream EntrepreneurTV for Free 📺

Becoming a Breakfast Chain's First Ever Franchisee Jason and Michele Serkin were fans for Famous Toastery before they became franchisees.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Famous Toastery
Famous Toastery

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email ktaylor@entrepreneur.com.

When Jason and Michele Serkin moved to South Carolina for Michele's career as a literacy facilitator, the couple was disappointed to discover the lack of quality breakfast options in the area. So, they decided to be a part of the solution, opening the first ever Famous Toastery franchise. Within six months, the franchisees had made $900,000. Here's how they did it.

Name: Jason and Michele Serkin

Franchise owned: Famous Toastery (formerly Toast Café) in Tega Cay, S.C.

How long have you owned a franchise?

Seventeen months.

Related: You Can't Be Afraid to Make the Jump to Become a Franchisee

Why franchising?

We wanted the support and guidance of a proven business.

What were you doing before you became a franchise owner?

I was a stay at home dad and Michele was a literacy facilitator at an elementary school.

Why did you choose this particular franchise?

Famous Toastery has a great product and we wanted to bring it to our community.

How much would you estimate you spent before you were officially open for business?

Approximately $500,000.

Where did you get most of your advice/do most of your research?

We visited many restaurants and we asked people in the area what was their favorite breakfast and lunch place. We then asked ourselves which one stands out to us and is really successful. To us, there was not even a close second to Famous Toastery (then Toast Café).

Related: Smooth Operators: How These Franchisees Found Success With Smoothie King

What were the most unexpected challenges of opening your franchise?

Hiring employees that are willing and capable of working hard as well as creating an energy to make our service, atmosphere and food stand out.

What advice do you have for individuals who want to own their own franchise?

Make sure you have a plan and don't necessarily take the cheapest or easiest way of doing things. Do your research and make sure you're making the right decision for yourself. You bought a franchise for a reason, so let them guide you and teach you how to be successful.

What's next for you and your business?

To make sure we continue to give our customers a great experience on every visit to Famous Toastery. We never want to just be "good.' We strive to be "GREAT!' We plan on opening more locations as well, to bring Famous Toastery to more families in surrounding communities who will enjoy a comfortable and enjoyable breakfast and lunch restaurant with outstanding food and service.

Related: This 21 Year Old Took Over Her Mother's Franchise to Honor Her Memory

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Science & Technology

More Companies Are Rushing to Hire A Chief AI Officer — But Do You Need One? Here's What You Need to Know.

Companies are appointing executives to oversee AI. A better approach: infuse the technology throughout the organization.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Teacher and Mom Was Investigated by the Department of Education (Twice) for Being Too Good. She Used the Experience to Create a Million Dollar Business.

The CEO of Top Score Writing discusses how she founded her curriculum company and the lessons learned along the way.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.