Get All Access for $5/mo

Bringing Innovation to the Dry Cleaning Industry For Hector Di Bonaventura, franchising provided a way to bring something new to an industry lacking in innovation.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email ktaylor@entrepreneur.com.

Hector Di Bonaventura is a major critic of his own industry. Di Bonaventura says that the dry cleaning industry in the U.S. is filled with outdated businesses that fail customers again and again. However, for Di Bonaventura, this failure is an opportunity. As an Oxxo Care Cleaners franchisee, he says he has the chance to provide an ecofriendly and convenient alternative to the average dry cleaner. Here's what Di Bonaventura has learned over the last year as a franchisee.

Name: Hector Di Bonaventura

Franchise owned:

Three Oxxo Care Cleaners in Miami, Fla.

How long have you owned a franchise?

One year.

Why franchising?

I've always learned that proven business concepts allow owners to expand and grow faster than most startups. Franchising was the perfect fit for me to learn an industry and grow with the support of a franchisor that is looking after the brand and most important provide support to my team.

Related: My Franchise Is Like My Second Child

What were you doing before you became a franchise owner?

I'm 28 years old with an engineering degree and MBA. I was working at Bloomberg LP in New York doing business development for Miami and South America.

Why did you choose this particular franchise?

The dry cleaning industry in the U.S. hasn't changed in years. This franchise offers unique 24/7 pick-up and drop-off technology with a European-looking boutique store, allowing us to differentiate ourselves from most cleaners. This franchise offers the ecofriendly and convenience aspect of an industry that doesn't have an 800-pound gorilla. This allows us to compete with mainly mom-and-pops marketing dollars, so we see an opportunity to build brand awareness in the industry.

How much would you estimate you spent before you were officially open for business?

I spent close to $750,000 for all three stores. That includes a boutique retail plant and two drop stores-- all three in prime locations in Miami. The breakdown is:

  • $450,000 in equipment
  • $60,000 in franchise fees
  • $180,000 in leasehold improvements
  • $15,000 in inventory
  • $50,000 in working capital

Where did you get most of your advice/do most of your research?

Business consultants, current franchisees, lawyers and friends.

Related: Starting From Scratch After 15 Years in the Workforce

What were the most unexpected challenges of opening your franchise?

Hiring was the most challenging task I had. I was going to start with three stores at once and I needed an experienced manager and staff to cover most of the operations roles.

What advice do you have for individuals who want to own their own franchise?

Do your research before buying a franchise and talk to as many franchisees as possible. Learn the ins and outs of the industry so you understand your value proposition and learn how to grow with the franchise from day one. I avoided making some mistakes by speaking to franchisees already in the system. This not only saves you time, but also money.

What's next for you and your business?

I'm looking to develop the Tampa Bay area and open Oxxo Care Cleaners in a market that is full of old-looking and toxic cleaners.

Related: Helping Dementia Patients Through Franchising

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Melinda French Gates Announces Open Call for $250 Million Fund. Here's Who Can Apply.

The fund is part of French Gates's $1 billion philanthropic plan.

Business News

Has the Secret Identity of the Inventor of Bitcoin Been Revealed? A New Documentary Suggests It's Solved.

A new HBO documentary stirs controversy in its quest to expose Bitcoin's inventor.

Business News

JPMorgan Chase CEO Jamie Dimon Isn't Worried About AI Taking Over Jobs — Here's Why

Dimon said AI was part of the next wave of tech innovation.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Daniel Lubetzky Took Kind Snacks From Idea to $5 Billion. Here's His Best Advice For Anyone Who Wants to Start a Business.

In an interview with Entrepreneur, Kind Snacks founder Daniel Lubetzky tells aspiring business owners not to follow someone else's path to success — even his.