- 2021 Franchise 500 Rank
#90 Ranked #212 last year
- Initial investment
$182K - $448K
- Units as of 2021
290 88.3% over 3 years
About Burn Boot Camp
More from Burn Boot Camp
Origin Story and Growth
One of the most innovative and forward-thinking boutique fitness gyms, Burn Boot Camp originated when husband and wife team Devan and Morgan Kline started their mission to improve women’s emotional and physical health. They started in the parking lot of a gymnastics facility, coaching women through intense 45-minute workouts, and evolved into a Top 100 Fastest-Growing Franchise on Entrepreneur’s list. Now this parking lot exercise class has scaled up to become one of the top performing franchises in the boutique fitness industry and has enjoyed three consecutive years of ranking growth.
Our franchise system is also a leading opportunity for female entrepreneurs looking to make a difference in their own communities, regardless of their background or education in business. Burn Boot Camp makes franchising accessible to all motivated franchisees through a cutting-edge educational program and ongoing support system that ensures success, eliminates obstacles, and fosters community.
What Makes Us Different
Anyone can start a gym. Few can initiate a life-changing community. Burn Boot Camp stands out with a peer and trainer support system that increases the odds of success and long-term buy-in for members looking to change their bodies and minds. In addition to a heightened sense of community, developed intentionally and through personal relationships, members thrive on one-on-one coaching opportunities through “focus meetings.” This opportunity helps members personalize their diet and fitness plans to their specific bodies, schedules, and preferences, increasing the odds of long-term success. Unlike other gyms, no two workouts are exactly the same, keeping members coming back for a novel experience each time.
Logistics around the gym also keep members coming back. People of all ages are surprised to find out they can do more than they thought on our innovative floating floor, which eases the impact on joints and achy past injuries. Many of their nutritional and retail needs are met within the same building, from fresh and trendy apparel to premium nutrition supplements. Finally, Burn Boot Camp removes the obstacle for parents of not being able to exercise due to childcare, by offering complimentary Childwatch services with every membership. These options, along with the staff’s dedication to each member, is the reason Burn Boot Camp has enjoyed such success in the boutique fitness industry.
Entrepreneurs have the drive to succeed, so what stops them from actually doing so? A lack of training and support. That’s not the case at Burn Boot Camp. In fact, Burn refers to their franchisees as Franchise Partners, and gym owners receive extensive training from the start of their process through the immersive “Burn University” experience. At Burn University, Franchise Partners learn from experts about each piece of their new business. And the training doesn’t just stop there; Franchise Partners are guided through the site selection and construction process, work with grand opening support specialists, and are assigned a dedicated Franchise Business Coach for ongoing operations support.
By investing in the training and development of each Franchise Partner, Burn Boot Camp has experienced exponential growth through gyms that open and flourish. Burn’s in-house technology support team ensures that Franchise Partners don’t have to worry about tech setup and ongoing maintenance and the brand’s team of marketing experts help guide advertising and promotional efforts. Peer support is a key benefit for Burn Boot Camp Franchise Partners, and they engage in active forums and cross-gym communications, developing relationships, best practices, and friendships with other gym owners.
Finally, entrepreneurs enjoy low upfront financial investments relative to other opportunities, making the opportunity available to a wide range of investors that strive to impact their community.
Changing Our Communities
Through our nearly 300 locations across 38 states in the past 6 years, Burn Boot Camp has been a life-changing franchise for over 70,000 men and women looking to make a life change. Making real impacts in local communities has never been easier, as Franchise Partners both see a need for physical and emotional health improvement and have the means and support to make it happen. It’s no surprise that the majority of Burn Franchise Partners started their journey as members in our gyms.
Culture of Celebration
Burn Boot Camp is constantly celebrating the successes of its community, whether it be Franchise Partners, trainers, staff, or members. This culture of lifting up others has helped create a community unmatched by any other gym franchise. Burn Headquarters hosts VIP days which profile specific Franchise Partners and their staff across the U.S., allowing groups starting their Burn journey a chance to connect with one another and understand what Burn Boot Camp ownership is all about.
At the brand’s annual Summit, Burn Nation comes together to celebrate the brand’s work, the success of their peers, and learn through tailored workshops. The Summit always concludes with our signature awards ceremony that focuses on the accomplishments of our organization. Through monthly system recognition, Founder and CEO Devan Kline shares the organization’s biggest accomplishments and the gyms who are making it happen!
- Recognized for the 4th time by Entrepreneur as a top 100 Fastest-Growing Franchises in 2021 and #3 Top New Franchise in 2020
- Over 260 locations and over 400 territories opened in 38 states
- Over $560,000 average gross annual revenue
- 70,000 worldwide clients, including some attending virtually to accommodate pandemic concerns
- #1 Fastest Growing Franchise by Franchise Gator
- #4 on Franchise Times’ Fast & Serious Ranking
Let’s Get Started
With a guided support system through the franchising process, Burn Boot Camp Franchise Partners can accomplish their own dreams of owning a business that matters without the financial stress that comes with other investments. Start your Burn journey today.
- Franchising Since
- 2015 (6 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees in the following international regions: Canada
- # of Units
- 290 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Burn Boot Camp franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $181,785 - $447,907
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 15% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Burn Boot Camp has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 30 hours
- Classroom Training
- 40 hours
- Additional Training
- Online training; regional training as needed
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Burn Boot Camp landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Burn Boot Camp ranked on other franchise lists? Find out below.
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