Assisted stretching
2024 Franchise 500 Rank
#356 Ranked #397 last year
See the Full List
Initial investment
$156K - $386K
Units as of 2023
410 Increase 400.0% over 3 years

StretchLab offers a simple solution to improve mobility, reduce the risk of injury, and reintroduce recovery time into their clients' lives with assisted stretching. StretchLab believes in helping people regain their physical freedom through stretching; it is an old-modern solution to age-old problems. 

Most everyone knows about High Intensity Interval Training (HIIT), yoga studios, and gyms as fitness solutions, but what about stretching? StretchLab may serve as the newest wellness trend making its way through the franchise circuit—and it is definitely not your typical workout.

Its high-profile exposure in the L.A. Times, Shape, and NBC is making it a national wonder. With over 400 StretchLab studios opened worldwide since franchising began in 2017, the company is the largest assisted stretching franchise concept, and is just getting started. It is actively looking for more opportunities to bring the brand to various communities. The ideal candidate for a StretchLab franchisee knows how to motivate a team and is thirsty for growth. A candidate should also want to help people and advocate for health and wellness genuinely.

Why You May Want to Start a StretchLab Franchise

Joining the StretchLab team means being part of a growing enterprise that holds corporate partnerships. StretchLab's parent company, Xponential Fitness, manages other proven brands like Pure Barre and Cyclebar, potentially making StretchLab's legitimacy in the market real. StretchLab is smartly taking its business beyond individual clients, too. 

Though you may be concerned about investing in something new, the StretchLab trend is working to carve out its place in the health and fitness franchise world.

As a franchisee, you'll be able to take your passion for health and wellness into a different setting. The franchise will continue to educate you and your team, as growth is one of its core values. You'll also likely work within a community that cares for each of its members. 

What Might Make a StretchLab Franchise a Good Choice?

StretchLab has been ranked in Entrepreneur’s Fastest-Growing Franchises a few times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. 

To be part of the StretchLab team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

The typical term of agreement between StretchLab and its franchisees is ten years. At the end of the agreement, you will be offered the opportunity to renew the agreement for a sum as long as the franchisor wishes to continue the relationship with you.

How To Open a StretchLab Franchise

Before making any financial commitments or signing an agreement, it is crucial that you perform your due diligence and establish if this is the right opportunity for you. Speak to existing franchisees and ask questions directed to the StretchLab team.

To open a StretchLab franchise, you should first fill out a franchise request form. A representative may be in touch with you shortly after that. Once your application is approved and you've signed an agreement, StretchLab will provide comprehensive support to help you find the right location, financing, and market your business.

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Company Overview

About StretchLab

Industry Health & Wellness
Related Categories Assisted Stretching, Miscellaneous Health Services, Miscellaneous Personal-Care Businesses, Fitness
Founded 2015
Parent Company Xponential Fitness
Leadership Anthony Geisler, CEO
Corporate Address 17877 Von Karman Ave., #100
Irvine, CA 92614
Social Facebook, Twitter, LinkedIn, Instagram, YouTube
Sponsored Content

More from StretchLab

Reach Greater Heights with a StretchLab Studio

Ranked in Entrepreneur Magazine’s Franchise 500 list and Inc. Magazine’s Inc.5000 list, StretchLab is the largest assisted stretching brand, offering one-on-one and group stretch services for all ages and fitness levels. With heightened consumer awareness and demand in recovery for holistic wellness, StretchLab offers consumers more ways to reduce their risk of injury, regain mobility, improve flexibility and range of motion, and reclaim their freedom.

There are no gimmicks or complicated equipment, just a simple, fresh solution for everybody, no matter why they enter our doors. Our one-on-one assisted stretching and innovative group stretches are changing lives, led by our highly trained Flexologists and fueled by our unwavering commitment to improving the lives of our members.



With almost 400+ studios open across North America and 900+ licensed locations globally, StretchLab is not only the largest assisted stretching brand, it is leading the way in the thriving wellness industry. Ranked in Inc. Magazine’s Inc. 5000 list, Entrepreneur Magazine’s Franchise 500, Fastest-Growing Franchises, and Top New Franchises, StretchLab’s unique and innovative approach to assisted stretching has created a widespread and devoted following and an attractive franchise opportunity for investors. With a simple studio buildout and low-cost entry, StretchLab offers a fast go-to-market advantage and is complementary to both wellness and boutique fitness.




We deeply care about helping people - bring vitality to your community


Enjoy the first-mover advantage in multi-location ownership in an untapped market


Bring new life to your portfolio with the comfort of our proven structure and support



Enjoy the benefits of our executive model to build something for yourself that is completely scalable for your goals


Build a community well beyond your studio walls



Strong National Brand

With almost 400 locations in North America, StretchLab is an award-winning brand with a strong national presence - with new studios open each month!

Smart Investment

Not only do StretchLab's services mean you can market to everyone, but you can also enjoy a low-cost entry, a recurring revenue model, strong EBITDA margins, and the confidence in our team that has decades of experience in wellness & fitness franchising. We know how to grow household name brands.



Community Focused Member Experience

Our member experience is the very core of our business and we know the incredible power community plays in fostering this experience. We are deeply rooted in our communities and empower our Flexologists to lovingly create the very best and most personalized plan for each member.

Executive Model

Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.

Expert & Extensive Support

Our team has the resources, network, and platform to ensure your continued growth & support. We’ll guide you through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff and activating your sales process and marketing strategy. We provide extensive ongoing training, weekly & monthly update webinars, and one-on-one support as your business matures.






Business Overview

Franchising Since 2017 (7 years)
# of employees at HQ 39
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Asia, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America

# of Units 410 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a StretchLab franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$156,200 - $386,100
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing StretchLab has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 23 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle

Franchise 500 Ranking History

Compare where StretchLab landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where StretchLab ranked on other franchise lists? Find out below.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022