Basecamp Fitness

Fitness studios
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Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$508K - $895K
Units as of 2023
14 Increase 75.0% over 3 years

Forget sweating to the oldies—there's a new workout in town! Basecamp Fitness was founded by Nick Swinmurn in 2013. Swinmurm then turned an intense workout based on martial arts into a studio experience for the community. Self Esteem Brands owns Basecamp Fitness.

In 2013, the first studio opened to clients in Burlingame, California. Basecamp Fitness began franchising in 2019 and there are now multiple locations spread across San Francisco, Los Angeles, and Minneapolis. Their process involves consistent cardio and weight training in an effort to keep the entire body in shape.  

Why You May Want to Open a Basecamp Fitness Franchise

Basecamp Fitness uses the high-intensity interval training (HIIT) method to get its clients to achieve a high-impact workout. HIIT consists of 35-minute interval cycles that rotate between ground exercises and air bike routines that provide a heart-pumping exercise routine.

This workout program is one of the fastest and most efficient workout regimens in the current market, so you may gain motivated clientele once you open your franchise doors. Basecamp Fitness franchises are usually community-based and may allow clients to get to know each other in the studio and during various community events.

What Might Make Basecamp Fitness a Good Choice?

Basecamp Fitness may offer retail attachment to its members. As a franchisee, you may be allowed to sell yoga apparel from high-end manufacturers, supplements, and CBD enhancements to your studio members. This could supplement revenue generated from the studio. 

Self Esteem Brands typically offers world-class support through marketing, training, finance, and real estate assistance. This franchise usually provides its franchisees with constant training and marketing support. Basecamp Fitness is also what's often considered a turnkey business. Essentially, you might be ready to open your doors soon after you sign up for the franchise. 

To be a part of the Basecamp Fitness team, you should be financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will consist of royalty, advertising, and potential renewal fees. 

Basecamp Fitness may offer a discount off the franchise fee to veterans.

How To Start a Basecamp Fitness Franchise

If you're interested in opening a Basecamp Fitness franchise, make sure it is the right opportunity for you. An ideal franchisee with Basecamp Fitness is someone who takes charge, pushing themselves to the limit every chance they get. Does this sound like you?

During the process, potential franchisees usually have an opportunity to speak with company representatives and existing Basecamp Fitness team members. This may be the perfect chance to ask questions about their experiences and your planned studio spot. After all, location is key.  

Will your franchise have access to people interested in full-body, fierce workouts? You'll want to analyze the competition in your local fitness market to find out. Basecamp Fitness is open to expanding both domestically and internationally. By the time you're ready to open, your business may be toned and ready to thrive!

Find Your Perfect Franchise

Company Overview

About Basecamp Fitness

Industry Health & Wellness
Related Categories Fitness , Personal-Care Businesses
Founded 2013
Parent Company Self Esteem Brands
Leadership Chuck Runyon, CEO
Corporate Address 111 Weir Dr.
Woodbury, MN 55125
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2019 (5 years)
# of employees at HQ 360
Where seeking

This company is offering new franchises throughout the US.

# of Units 14 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Basecamp Fitness franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$507,768 - $895,063
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
$2,500 off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Basecamp Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 15-25 hours
Classroom Training 53 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022