FREE Franchise Guide!
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$3.1M - $4.4M
Units as of 2023
27 Increase 350.0% over 3 years

Big Blue Swim School was founded in 2009 amid the 2008 economic recession by Chris DeLong and John Lonergan, former competitive swimmers. Their business idea is to provide a swimming curriculum that effectively helps people learn a vital life skill. 

In 2018, Big Blue Swim School began franchising.

Why You May Want to Start a Big Blue Swim School

Big Blue Swim School may offer franchisees a fun and rewarding way to operate their own business. This may be more true for someone who loves swimming, former lifeguards looking to run a business, and other community or family-oriented individuals. When it comes to swimming lessons, this might be a rewarding franchise to run. 

Swim lessons are typically in high demand. As part of their business plan, Big Blue Swim School strives to create a way to learn swim skills in a safe, fun, and comfortable environment.

It appears that a franchisee will not only enjoy the benefits of running a franchise, but a franchisee's employees might benefit from the business model, as well. Big Blue Swim School is likely to offer benefits to employees and hire trained swim instructors to work full-time. This may result in low turnover rates and a good reputation among prospective employees.

What Might Make Big Blue Swim School a Good Choice?

A unique feature of this franchise may be its appeal to families. This may come as an advantage, as franchisees may attract new clients based on referrals. Referrals are typically an effective way to sustain, advertise, and build a good reputation as a business. Big Blue Swim School also may use Lesson Buddy ™ as a means to keep parents apprised of their children's progress. 

How to Start a Big Blue Swim School

Before making any financial commitment or signing an agreement, it is crucial that you perform your due diligence and establish if this is the right opportunity for you. You should ensure that you are financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. 

As you decide if opening a Big Blue Swim School franchise is the right decision for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community. Some of the benefits you may enjoy might include a lack of competition in this industry. However, you may want to consider local organizations and gyms that may already offer swimming lessons. While competition is healthy, too much of it may not allow for the most possible growth.

Also, consider if you need any additional training to become a swim instructor or run a swimming school. Speak to existing franchisees and ask questions directed to the Big Blue Swim School team. See what safety training you may need to take in addition to any training the company will provide.

Find Your Perfect Franchise

Company Overview

About Big Blue Swim School

Industry Children's Businesses
Related Categories Swimming Lessons, Miscellaneous Children's Businesses, Children's Fitness Programs, Miscellaneous Recreation Businesses, Children's Education/Enrichment, Sports
Founded 2009
Leadership Chris DeJong, Founder & President
Corporate Address 4207 N. Western Ave.
Chicago, IL 60618
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2018 (6 years)
# of employees at HQ 30
Where seeking

This company is offering new franchises throughout the US.

# of Units 27 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Big Blue Swim School franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$3,124,900 - $4,351,000
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
25% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Big Blue Swim School has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 134 hours
Classroom Training 134 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 25-36
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Big Blue Swim School.

Rumble Boxing

Boxing fitness studios

Destination Athlete

Equipment, apparel, fundraising, and performance solutions for youth, high school, and college athletic teams

Decorating Den Interiors

Interior design and decorating services and products


STEAM education programs

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


McDonald's Introduces a New Dessert Inspired By 'Grandmacore' Trend

McDonald's will launch the "Grandma McFlurry," a limited-time dessert blending syrup, vanilla ice cream and candy pieces, as a tribute to comforting grandmotherly treats — and a nod to a TikTok trend.


The Role and Responsibilities of a Franchisee, Defined

The Yin to the Franchisor's Yang, franchisees are essential to the functionality of the business model.


The Basics of Buying a Franchise

Are you thinking about buying a franchise? We've got all the information you need to help you decide whether franchising is right for you.


Am I a Good Franchise Candidate?

Not everyone is franchise material.


How to Read a Franchise Disclosure Document

A Franchise Disclosure Document, with its piles of legalese, can be daunting. Here's how to read between the lines.


'Not What Anybody Signed Up For': A Legal Expert Weighs In on the Labor Rule That Could Destroy Franchising

'Entrepreneur' spoke to labor attorney Jim Paretti to unravel the status of each of the legal challenges to the expanded Joint Employer Rule — and find out what comes next.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022