Bricks & Minifigs

Lego and related products
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Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$120K - $283K
Units as of 2023
78 Increase 105.3% over 3 years

Bricks & Minifigs is a renowned LEGO resale franchise focusing on sales, trade-ins, and LEGO products' resales. Bricks & Minifigs was started in 2010 by David Ortiz and John Masek when they felt that there should be a better way to resell LEGO products. Using their retail store experience, they opened the first Bricks & Minifigs location and experienced enough success to begin franchising in 2011. The brand has grown to over 30 franchises located throughout the United States.

Why You May Want to Start a Bricks & Minifigs Franchise

Bricks & Minifigs may have a customer base that is passionate about owning or exchanging LEGO products of every kind. This could make the business an excellent bet for entrepreneurs with a good sense of creativity, as they may be able to help their customers relive fond childhood memories while cultivating a good understanding of imagination.

As a franchisee, you will also be expected to help build customer's interest in LEGO products using your extensive knowledge and a large selection of LEGO products available. Bricks & Minifigs offers an educational, fun, and playful environment for individuals of all ages to help them explore their passions in LEGO brick building.

Do you have an exceptional work ethic and love helping people have fun? A Bricks & Minifigs franchise may allow you to put smiles on customers' faces every day. Watch your customers have fun assembling and collecting LEGO bricks.

What Might Make a Bricks & Minifigs Franchise a Good Choice? 

To be part of the Bricks & Minifigs team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. A typical Bricks & Minifigs franchise agreement runs for five years. After those five years are up, the franchisee may be given the opportunity to renew their franchise for a sum if both the franchisor and franchisee wish to remain in business together.

Part of the initial costs includes a startup package consisting of a web page, multiple days of on-site training at your locale, an operations manual, and several days of training at the corporate headquarters in Orem, Utah. To reach the top of the ever-growing toy industry, Bricks & Minifigs is looking to add multiple branches every year to help improve its standing as a leading one-stop shop for all LEGO toys.

Bricks & Minifigs has over ten years of experience in this industry and a refined and proven business model that may bring your franchise success. They have been ranked in Entrepreneur's Franchise 500 several times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

How To Open a Bricks & Minifigs Franchise

As you decide if opening a Bricks & Minifigs franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Bricks & Minifigs franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Bricks & Minifigs franchising team questions.

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Company Overview

About Bricks & Minifigs

Industry Children's Businesses
Related Categories Children's Retail, Miscellaneous Children's Businesses, Miscellaneous Retail Businesses
Founded 2010
Parent Company BAM Franchising Inc.
Leadership Ammon McNeff, CEO/President
Corporate Address 225 W. 520 N.
Orem, UT 84057
Social Facebook, LinkedIn, Instagram

Business Overview

Franchising Since 2011 (13 years)
# of employees at HQ 28
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 78 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Bricks & Minifigs franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$120,120 - $282,575
Veteran Incentives Information Circle
20% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Bricks & Minifigs offers in-house financing to cover the following: franchise fee, inventory
Third Party Financing Bricks & Minifigs has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 29 hours
Classroom Training 19 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Bricks & Minifigs landed on this year's Franchise 500 Ranking versus previous years.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022