Concrete Craft logo

Concrete Craft

Decorative concrete coatings

Investment

$156,330

Initial Franchise Fee

$19,950

Units

74

Growth Rate

-2%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Home Improvement
Founded 2006
Franchising Since 2008
Parent Company Home Franchise Concepts
Leadership Greg Newbrough, President
# of Employees at HQ 295

Units and Growth Chart

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About Concrete Craft

Concrete is a versatile building material used for many purposes, including paving, building columns, and more. Decorative concrete involves creating stamped and stained concrete overlays for aesthetic finishes on buildings. Concrete Craft makes these decorative concrete finishes for your commercial or domestic properties.

Concrete Craft was founded in 2006 and first went by the name All American Decorative Concrete. Two friends, John Kostro and Dan Lightner created the company in an effort to produce top-notch concrete materials and designs.

The business has since grown, and now franchises located all over the United States use the same cutting-edge technology to produce quality, decorative concrete finishes. The company is part of brands that fall under the Home Franchise Concepts (HFC) umbrella, which also includes brands such as Budget Blinds, Tailored Living, AdvantaClean, Kitchen Tune-Up, and Bath Tune-Up. It claims to be environmentally friendly and uses proprietary techniques and products to develop its decorative concrete products. 

Why You May Want to Start a Concrete Craft Franchise

Concrete Craft franchises are independently owned, allowing you the opportunity to act as your own boss. The mission of this franchise is to create leading name brands in their category with excellent customer service and quality finished products.

A franchisee should be dedicated to quality work and have an entrepreneurial spirit. Additionally, Concrete Craft prefers franchisees to be ready to get their hands dirty by actively running the business. If you are looking for a passive income investment, this would probably not be a good fit.

Concrete Craft has been ranked in Entrepreneur's Franchise 500 multiple times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

What Might Make a Concrete Craft Franchise a Good Choice?

Opening a Concrete Craft franchise may be a good choice because of its passion for utilizing top-tier technology to produce its decorative concrete. More and more people are leaning towards buying proprietary brands that are environmentally friendly, which is one of the unique points of this franchise.

To be part of the Concrete Craft team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open a Concrete Craft Franchise

Once you have passed the preliminary background checks needed before starting a Concrete Craft franchise, you are expected to complete the mandatory training. The training may be carried out at the HFC Experience Center, which is located in Coppell, Texas. There, franchisees complete in-person training and virtual post-academy training that last for multiple hours.

Additional training schedules are required to attend at no cost to the franchisee and with reasonable notice. If you hire a manager, you may delegate them to participate in these training programs since they will act as your hands-on person in the business.

Concrete Craft will grant you a protected territory with no competition from other franchisees. A typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the franchisor's requirements.

Investment Details

Initial Franchise Fee $19,950
Initial Investment $156,330 - $233,450
Cash Requirement
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Royalty Fee
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Term of Agreement
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Is Franchise Term Renewable?
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Financing
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Available Territories

Franchising opportunities available in the following regions

United States

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Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
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Classroom Training
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Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Online Support
Security & Safety Procedures
Field Operations
Franchisee Intranet Platform

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Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
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Can this franchise be run from home/mobile unit?
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Can this franchise be run part time?
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# of employees required to run
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Are exclusive territories available?
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Veterans program
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Ranking History

Concrete Craft performance in the Franchise rankings over recent years

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022