Curio Collection by Hilton

Upper upscale hotels
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2024 Franchise 500 Rank
#104 Ranked #123 last year
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Initial investment
$4M - $140.5M
Units as of 2023
144 Increase 58.2% over 3 years

Curio Collection by Hilton is a worldwide portfolio of luxury hotels and resorts, handpicked for their distinctive character and personality. The properties of the Curio Collection cater to travelers seeking one-of-a-kind adventures and authentic encounters, all backed by the Hilton brand.

Curio Collection by Hilton may be a franchise model for the travel and hospitality industry. It is a soft brand, meaning that the hotels are sponsored by Hilton but maintain their individual branding. Curio Collection picks independent hotels and resorts to be part of the collection. Curio Collection by Hilton was started in 2014 and has over 90 franchise locations worldwide. More than 45 of those locations are located in the United States.

Why You May Want to Start a Curio Collection by Hilton

The Curio Collection performance advantage is an interconnected system of creative ideas and emerging technology that work together to fuel market development and hold costs down without losing efficiency. Together, these services have links to the newest resources, technology, forward-thinking tactics, and the most influential individuals in an effort to create an unprecedented competitive edge.

Customer satisfaction in the hospitality business may result in regular visits. The Curio Collection by Hilton strives to build loyal clients and drive customer loyalty while channeling guests to visit the Curio Collection by Hilton properties worldwide.

What Might Make a Curio Collection by Hilton Franchise a Good Choice?

The Curio Collection by Hilton global online services team recognizes that remaining ahead of the market for hospitality means leading the way online. The company may be able to increase demand, optimize sales, and create deep consumer relationships through new technology, global reach, and customer relationships. The result may be the success of rising market shares across the whole portfolio of the Curio Collection by Hilton brands.

Franchisees are given high-performance brand websites built to maximize sales and create loyalty. You may also get some of the top-ranking, most-visited smartphone apps. At Curio Collection by Hilton, the organization sees information technology as a bond between vision and world-class technology. Through its high level of integration, expertise, and alliances, it may offer everything from reservation and property management services to high-speed broadband, digital storage, and in-room entertainment.  

How To Open a Curio Collection by Hilton Franchise

To be part of the Curio Collection by Hilton team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and renewal fees. 

As you decide if opening a Curio Collection by Hilton franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Curio Collection by Hilton franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Curio Collection by Hilton franchising team questions.

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Company Overview

About Curio Collection by Hilton

Industry Lodging
Related Categories Hotels & Motels
Founded 2014
Parent Company Hilton
Leadership Christopher Nassetta, CEO
Corporate Address 7930 Jones Branch Dr.
McLean, VA 22102
Social Facebook, Twitter, Instagram

Business Overview

Franchising Since 2014 (10 years)
# of employees at HQ 7,801
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 144 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Curio Collection by Hilton franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$3,977,625 - $140,531,439
Veteran Incentives Information Circle
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10-23 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Curio Collection by Hilton has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 1 hour
Classroom Training 126-159 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Curio Collection by Hilton landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Curio Collection by Hilton ranked on other franchise lists? Find out below.

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Updated: December 12th, 2022