Overview
About Eat The Frog Fitness
Created from decades of science-based athletic training and fitness experts, Bryan Clay and Joe Culver opened Eat The Frog Fitness in 2015. Bryan Clay is an Olympic decathlon gold and silver medalist, earning the gold in 2008 during the Beijing Olympics. Joe Culver is an experienced entrepreneur and business executive with decades of experience.
Eat The Frog Fitness empathizes with procrastination and the difficulty of getting to the gym. Inspired by Mark Twain’s famous quote, “Eat a live frog first thing every morning, and nothing worse will happen to you for the rest of the day,” Clay and Culver sold their first franchise back in 2016. And now, with more than 20 locations, your Eat The Frog Fitness franchise could be next.
Why You May Want to Start an Eat The Frog Fitness Franchise
Eat The Frog Fitness is looking for franchisees passionate about health, helping others achieve goals previously thought impossible, and willing to tear down barriers to achieve success. The ideal Eat The Frog Fitness franchisee is resourceful, dedicated, and persistent. If this tenacious spirit of ingenuity sounds like you, opening a franchise using their proven business model could be easier than ever.
In addition to these qualities, an Eat The Frog Fitness franchisee understands marketing, sales, and team development. Building a community and overcoming the fear that stops you from trying something new is of the utmost importance.
What Might Make an Eat The Frog Fitness Franchise a Good Choice?
Opening an Eat The Frog Fitness franchise may have a more predictable outcome than investing in a completely new brand that may struggle to thrive in the already crowded and competitive fitness and health industry.
Eat The Frog Fitness is seeking to expand into new markets across North America. It may have considerable potential for growth. Achieving success could be attainable with the help of their collection of marketing materials, innovative technology, and comprehensive training guides.
How To Open an Eat The Frog Fitness Franchise
To be part of the Eat The Frog Fitness team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.
Eat The Frog Fitness has partnered with third-party financial lenders that may help you cover the costs of the franchise fee, startup, equipment, inventory, payroll, and accounts receivable if you qualify.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Ensure that you take time to explore the opportunity. Research the brand and your local area to see if an Eat The Frog Fitness franchise would do well in your community. You may want to speak to existing franchisees and ask the Eat The Frog Fitness team any questions.
Investment Details
Available Territories
Franchising opportunities available in the following regions
Training & Support Programs
Comprehensive training and ongoing support to help you succeed
Training
Ongoing Support
Operations & Requirements
Key operational details and requirements for running this franchise
Ranking History
Eat The Frog Fitness performance in the Franchise rankings over recent years
Sign Up for Our Franchise Newsletter
Stay up to date on the latest news and trends affecting the franchise industry.
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
This is the One Question You Must Get Answered at a Franchise Discovery Day
Discovery Day is a critical step in the decision-making process that helps both parties move forward with confidence or decide not to proceed.
How To Evaluate Franchisor Support Without Falling For The Sales Pitch
Franchise support is often sold as a promise, but experienced operators know it must be evaluated through systems, structure and consistency.
What Smart Franchise Buyers Know Before They Ever Step Into Confirmation Day
With such a big decision on the line, you must be prepared to walk in to make the best possible decision for your future.
What Two Adopted Puppies Taught Me About Breaking Through the Noise
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.
Beware the Timing Trap — Is There Ever a Right Time to Start a Franchise?
Waiting for the "right" time to start a franchise often delays action, when success depends more on preparation and execution than perfect timing.
How to Balance Passion and Practicality When Exploring a Business Opportunity
Passion can work for or against you in a business model. Your goal? Make it work for you.