Eat The Frog Fitness

Fitness studios
FREE Franchise Guide!
Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$384K - $631K
Units as of 2022
28 Increase 460.0% over 3 years

Created from decades of science-based athletic training and fitness experts, Bryan Clay and Joe Culver opened Eat The Frog Fitness in 2015. Bryan Clay is an Olympic decathlon gold and silver medalist, earning the gold in 2008 during the Beijing Olympics. Joe Culver is an experienced entrepreneur and business executive with decades of experience.

Eat The Frog Fitness empathizes with procrastination and the difficulty of getting to the gym. Inspired by Mark Twain’s famous quote, “Eat a live frog first thing every morning, and nothing worse will happen to you for the rest of the day,” Clay and Culver sold their first franchise back in 2016. And now, with more than 20 locations, your Eat The Frog Fitness franchise could be next.

Why You May Want to Start an Eat The Frog Fitness Franchise

Eat The Frog Fitness is looking for franchisees passionate about health, helping others achieve goals previously thought impossible, and willing to tear down barriers to achieve success. The ideal Eat The Frog Fitness franchisee is resourceful, dedicated, and persistent. If this tenacious spirit of ingenuity sounds like you, opening a franchise using their proven business model could be easier than ever.

In addition to these qualities, an Eat The Frog Fitness franchisee understands marketing, sales, and team development. Building a community and overcoming the fear that stops you from trying something new is of the utmost importance.

What Might Make an Eat The Frog Fitness Franchise a Good Choice?

Opening an Eat The Frog Fitness franchise may have a more predictable outcome than investing in a completely new brand that may struggle to thrive in the already crowded and competitive fitness and health industry.

Eat The Frog Fitness is seeking to expand into new markets across North America. It may have considerable potential for growth. Achieving success could be attainable with the help of their collection of marketing materials, innovative technology, and comprehensive training guides.

How To Open an Eat The Frog Fitness Franchise

To be part of the Eat The Frog Fitness team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

Eat The Frog Fitness has partnered with third-party financial lenders that may help you cover the costs of the franchise fee, startup, equipment, inventory, payroll, and accounts receivable if you qualify.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Ensure that you take time to explore the opportunity. Research the brand and your local area to see if an Eat The Frog Fitness franchise would do well in your community. You may want to speak to existing franchisees and ask the Eat The Frog Fitness team any questions.

Find Your Perfect Franchise

Company Overview

About Eat The Frog Fitness

Industry Health & Wellness
Related Categories Fitness
Founded 2015
Parent Company ETF Franchising LLC
Leadership Joe Culver, CEO
Corporate Address 2221 Justin Rd., #119, #114
Flower Mound, TX 75028
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2016 (8 years)
# of employees at HQ 15
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Canada

# of Units 28 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Eat The Frog Fitness franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$384,000 - $631,000
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Eat The Frog Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 68 hours
Classroom Training 20 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 6
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where Eat The Frog Fitness landed on this year's Franchise 500 Ranking versus previous years.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Eat The Frog Fitness.

Body Fit Training

Functional fitness training

Office Evolution

Virtual office services, coworking spaces, executive-suite and conference-room rentals

Rumble Boxing

Boxing fitness studios

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

Two iconic brands, Subway and Jersey Mike's, may sell to private equity after years of being closely held. Heavyweight PE firms are an increasing force within the franchising sector, marking a strategic shift and altering the industry landscape.


3 Ways to Get on The Road to Franchising — And How to Find the Right Business For You

Although franchising contributes significantly to the US economy, most US business schools lack dedicated franchising curriculums. These three sources will help you get started and find out which franchise is right for you.


Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.


One Factor Is Helping This Entrepreneur Tackle Business Ownership Later in Life. Now, She's Jumping Into a $20 Billion Industry.

Stacey Howell has reinvented herself multiple times. In her latest move, she leverages her extensive corporate career, history of public service and experience running a nonprofit as a Woodhouse Spa franchisee.


This Franchise Leader Just Became the Newest Investor on Dragons' Den, the Canadian Shark Tank

Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, is joining the cast of Dragons' Den in Canada.


'Ponzi Scheme-Level Stuff': This CEO Is on a Mission to Grow His Business Ethically While Fighting an Industry Crisis

Rolling Suds CEO Aaron Harper is growing the company's brand, but that's not the only thing the industry veteran is building.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022