- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$101K - $152K
- Units as of 2023
21 162.5% over 3 years
GrassRoots Turf, founded in 2002, is a lawn care company located in the United States. They offer all-inclusive lawn care services that include fertilization, tree and shrub care, weed removal and control, pest control, and soil checkups. With more than ten units opened since they began franchising in 2019, GrassRoots Turf is committed to providing quality, affordable, and advanced lawn care solutions to all.
Why You May Want To Start a GrassRoots Turf Franchise
GrassRoots Turf believes it offers a wide range of excellent services, all geared toward giving people beautiful and well-cared-for lawns. They prioritize providing an outstanding experience and high-quality lawn services. A GrassRoots Turf franchise may be a fantastic opportunity to offer people in your community an excellent service by providing functional and beautiful lawns. The commitment to clean and manageable lawns makes GrassRoots Turf a customer-focused company.
As a franchisee, you may be part of a company helping to build the community by elevating the outdoor spaces around them. GrassRoots Turf is a family-owned business that strives to offer its franchisees unparalleled support. You may get every advantage of owning your own business with an excellent community backing you.
The perfect candidate for a GrassRoots Turf franchisee is someone with a solid drive to grow their location, an ability to follow a proven business model, and strong sales, customer service, and time management skills. You do not have to do the manual labor work if you do not wish to, but you need to be a hands-on franchisee overseeing the work done at all GrassRoots Turf jobs.
What Might Make a GrassRoots Turf Franchise a Good Choice?
Owning a GrassRoots Turf franchise gives you a piece of the lawn care industry. GrassRoots Turf believe it has carved out a niche for themselves through their excellent services and customer care experience. This may give them a steady stream of clients and stable business.
Opening a GrassRoots Turf franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.
How To Open a GrassRoots Turf Franchise
To be part of the GrassRoots Turf team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and royalty fees. Franchisees will also need to meet the company’s set liquid capital requirements.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the GrassRoots Turf franchising team questions.
If you are awarded a GrassRoots Turf franchise, you will attend training to equip you with the knowledge and skill to run your franchise. GrassRoots Turf wants your franchise to grow and will provide you with ongoing training and support to help you.
About GrassRoots Turf
|Franchising Since||2019 (4 years)|
|# of employees at HQ||27|
|# of Units||21 (as of 2023)|
Information for Franchisees
Here's what you need to know if you're interested in opening a GrassRoots Turf franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
|$100,800 - $151,600|
Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
|20% off franchise fee|
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
Term of Agreement
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
|Is franchise term renewable?||Yes|
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
|Third Party Financing||GrassRoots Turf has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
|On-The-Job Training||24 hours|
|Classroom Training||16 hours|
Meetings & Conventions
Security & Safety Procedures
Franchisee Intranet Platform
Additional details about running this franchise.
|Is absentee ownership allowed?||No|
Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
|# of employees required to run||1-2|
Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like GrassRoots Turf? Request a free consultation with a Franchise Advisor now.
Curious to know where GrassRoots Turf ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse franchises that are similar to GrassRoots Turf.
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