Home Clean Heroes

Residential cleaning
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Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$86K - $105K
Units as of 2023
13 Increase 225.0% over 3 years

The cleaning industry is primed for entrepreneurs like yourself. However, you need to choose the right franchisor partner to ensure your business gets off to the perfect start. Home Clean Heroes could be just the ticket, especially since it has mastered this market in more ways than one.

Home Clean Heroes is currently looking for the new heroes of the home cleaning industry  — entrepreneurs and business owners who can help expand this brand across the country. This world-class franchise company is building a household name by being a disrupter in multiple markets. As one of the most successful new franchise opportunities in the U.S., it offers the opportunity to break into a recession-proof business.

With a proven franchise model and best-in-class systems, Home Clean Heroes is a strong business opportunity, providing excellent home cleaning services to customers and support every step of the way to franchisees. 

Keep reading for a closer look.

Why might you start a Home Clean Heroes franchise?

There are many reasons why you may want to start a Home Clean Heroes franchise.

For starters, it offers only community-based residential cleaning. As a result, it’s more than possible to create and curate a community of regular clients and consistent customers with stellar service. Combined with Home Clean Heroes’ phenomenal branding, your franchise cleaning business will stand out from other cleaning industry competitors.

On top of that, Home Clean Heroes offers best-in-class marketing as well as customer recruitment strategies. Even if you don't have much franchisee experience, you can use these strategies from corporate to cultivate a customer base over time. Home Clean Heroes’ National Call Center is always available for extra support when trying to convert leads into paying appointments.

Home Clean Heroes provides tons of professional frontline recruitment training tools and offers a franchisee-centric mentality. Superior franchisor support and a well-developed parent company in Buzz Franchise Brands make Home Clean Heroes the go-to choice for aspiring entrepreneurs looking for an excellent partner.

As a Home Clean Heroes franchisee, you can run your business from a mobile unit. Absentee ownership is allowed, meaning you don’t necessarily have to get your hands dirty and take care of any cleaning tasks or contracts yourself. Instead, you can outsource that work to your staff and run most of the behind-the-scenes business elements.

Home Clean Heroes’ staff has over 80 years of experience and is fully dedicated to growing your business. Currently, Home Clean Heroes is looking for cleaning “heroes” who have a strong desire and passion to serve customers. Corporate at Virginia Beach needs first responders for cleaning services with the right acumen and drive for this business opportunity.

Home Clean Heroes is specifically looking for franchisees with good business skills and who are goal-oriented – it's a prime franchise opportunity for those who already have some business managerial experience under their belts.

Do you get exclusive territory?

Home Clean Heroes provides exclusive territory to each of its franchisees, which is a good thing considering how competitive the residential cleaning industry can be. This means you won't have to compete directly with another Home Clean Heroes franchisee with real estate in the same local area.

Instead, Home Clean Heroes’ corporate team will provide you with a list of potential leads and an exclusive geographic market. Within that market, you’ll only have to compete with other companies, not fellow franchisees. That way, you can focus on cultivating an excellent local brand reputation.

This exclusive territory’s size and the number of leads you’ll receive will depend on population concentration, market potential and various other factors. Home Clean Heroes will review this before you sign a franchise agreement for business ownership. The business model for your cleaning company will be broken down in detail.

Home Clean Heroes franchise reviews

Home Clean Heroes has so far received excellent reviews from current franchisees. Indeed, Home Clean Heroes franchisees say that the support, recruitment tools and training resources all make the corporate office a phenomenal franchising partner from start to finish.

As noted earlier, most Home Clean Heroes franchisees also like the opportunity to either run the business themselves in a hands-on capacity or to run it from the background. Absentee ownership is allowed, which means you can expand your ownership to multiple Home Clean Heroes franchises over time if your initial location is successful.

Current franchisees say there’s an excellent opportunity for profit, particularly if you stick with the Home Clean Heroes franchise opportunity for a few years to break into the local market.

Related:Hangers Announces New Franchise Operation

What support resources are available for a Home Clean Heroes Franchise?

Home Clean Heroes also offers various support resources for its franchisees. These start with lease negotiation and site selection assistance. If you need help finding the perfect location for your Home Clean Heroes office, the corporate team will help you and ensure you get a good lease agreement.

Once your business is ready to launch, Home Clean Heroes will provide grand opening support and access to proprietary software like security and safety software and the franchisee intranet software. As a franchise owner, you can also attend various brand meetings and conventions for networking and further educational purposes.

Marketing support is offered to all Home Clean Heroes. This includes national and regional advertising assistance, ensuring ad templates are tailored to your client’s needs and wants. SEO and email marketing assistance are included because your local business’s success will largely depend on how well you market your website.

To that end, Home Clean Heroes also provides website development assistance. You can use this to make sure that your website is easily navigable and fun to use and that it allows you to convert leads into paying clients easier than ever.

Related:Franchise Players: A Former Cop Takes On Running a Cleaning Business

What costs are involved for a Home Clean Heroes franchise?

To know whether you should start a Home Clean Heroes franchise, you'll need to know what it costs. To start, you'll need a net worth of $300,000 plus $100,000 in cash. Your initial franchise fee will be about $35,000 for a total initial investment of anywhere between $85,000 and $110,000. Still, that amount of liquid capital is fairly affordable compared to other franchises and one-time fees.

Royalty fees are only 6%, and ad royalty fees are only 2%. If your business is very successful, you could take home more cash with Home Clean Heroes than with other franchisors.

Is there financial aid available?

Even better, Home Clean Heroes provides a 20% discount on the franchise fee for all veterans. Even if you aren’t a veteran, Home Clean Heroes currently offers in-house financing for inventory, accounts receivable, payroll and equipment costs. 

Any other financial coverage you need can be pursued through third-party sources, which Home Clean Heroes will connect you to. These financing resources include lenders, banks and credit unions.

Bottom line: when it comes to paying for your Home Clean Heroes franchise, the corporate team will support you, and you should find many ways to get across those financial finish lines.

Related: The Top 10 Commercial Cleaning Franchises

What does Home Clean Heroes franchise training entail?

Home Clean Heroes offers extensive training and support for new franchisees — and for good reason. Your local franchise brand’s reputation will depend on how well you and your staff members carry out your cleaning tasks at your residential cleaning franchise.

To ensure that you see initial success, Home Clean Heroes will provide 32 hours of classroom training and 20 hours of on-the-job training. These training modules will ensure that you know both how to run the managerial side of your business and how to provide and purchase the right cleaning supplies and services.

In this way, even if you don’t have any cleaning franchise experience, Home Clean Heroes will provide the tools you need to do the job. That training program will help with staffing retention and startup costs.

Related: A Barbecue-Cleaning Franchise Gets Fired Up


Now you know what it takes to start a Home Clean Heroes franchise successfully. Use this information to get your entrepreneurial endeavor off the ground in no time!

Check outEntrepreneur’s other guides and resources for more information on this topic.

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Company Overview

About Home Clean Heroes

Industry Maintenance
Related Categories Residential Cleaning, Commercial Cleaning, Cleaning/Restoration
Founded 2017
Parent Company Buzz Franchise Brands
Leadership Joe Delatte, President
Corporate Address 2829 Guardian Ln., #100
Virginia Beach, VA 23452
Social Facebook, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 2018 (6 years)
# of employees at HQ 5
Where seeking

This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

# of Units 13 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Home Clean Heroes franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$85,510 - $105,235
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
20% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Home Clean Heroes offers in-house financing to cover the following: equipment, inventory, accounts receivable, payroll
Third Party Financing Home Clean Heroes has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 20 hours
Classroom Training 32 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 2-3
Are exclusive territories available? Information Circle
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Updated: December 12th, 2022