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Franchise 500 2023
2023 Franchise 500 Rank
#313 Ranked #395 last year
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Initial investment
$360K - $595K
Units as of 2023
115 Increase 2.7% over 3 years

Founded in 1992, Shauna Sloan created Kid to Kid to solve a big problem for parents by retailing clothes. Parents who had items that no longer fit their children could dispose of the clothes by passing them along to another child instead of to a landfill. Currently, you can find Kid to Kid in many locations around the country, and franchisees are still opening new locations in prime territories. 

Kid to Kid also has an international presence and has been franchising since 1994.

Why You May Want to Start a Kid to Kid Franchise

If you'd like to positively impact your community and the environment while running a business, you may want to consider opening a Kid to Kid franchise. After all, clothing for children adds up quickly, costing families a fortune. 

Kid to Kid encourages families to clean out their closets and trade in their old clothes. When you bring in clothes, most locations offer either cash on the spot or an even higher amount in store credit. This is an interesting store model because it uses families as both vendors and customers. Potentially, a family could purchase and then eventually donate the same clothes. This would be a win for you, and also represents what the company is all about.

However, these stores don't accept just anything. They want clothing that's clean, safe, and in style. That way, parents can depend on both the quality and the price. 

What Might Make a Kid to Kid Franchise a Good Choice?

Through the beginning steps to ownership and beyond, Kid to Kid will strive to provide you with support. This may be seen through initial training, online training, on-the-job training, marketing training, ongoing training, and financial coaching. You may want to open a Kid to Kid franchise because there's always a demand for children’s clothing. You may be part of a system that has been around for decades and adapts to change.

To be part of the Kid to Kid team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How to Open a Kid to Kid Franchise

Most franchisees have to pass an online interview, which will help determine if you're a good fit. You can also review the support system details. This webinar session details the startup process and all the training and support they have available. After this, you'll get the chance to interact with other franchise owners, getting their tips for growth. You may wish to take this opportunity to ask lots of questions to the Kid to Kid team about their experiences. 

If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Kid to Kid franchise, and you can get started with an initial investment. If all goes well, you'll attend a virtual opportunity day. Here, the director level team will usually e-meet you. Once you're done, you can work together to make your partnership official. For many franchisees, the process has taken anywhere from eight months to a year. 

When you open the doors to your Kid to Kid franchise, you may also be opening up new opportunities for families in your community. 

Find Your Perfect Franchise

Company Overview

About Kid to Kid

Industry Children's Businesses
Related Categories Children's Retail, Miscellaneous Children's Businesses, Apparel & Accessories
Founded 1992
Parent Company Kid to Kid Franchise System Inc.
Leadership Tyler Gordon, CEO
Corporate Address 39 E. Eagle Ridge Dr.
North Salt Lake, UT 84054
Social Facebook, Twitter, LinkedIn

Business Overview

Franchising Since 1994 (29 years)
# of employees at HQ 66
Where seeking

This company is offering new franchisees throughout the US.

This company is offering new franchisees worldwide.

# of Units 115 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Kid to Kid franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$359,661 - $594,911
Net Worth Requirement Information Circle
Cash Requirement Information Circle
$100,000 - $125,000
Veteran Incentives Information Circle
$5,000 off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Kid to Kid has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 42 hours
Classroom Training 56 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 4
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Kid to Kid landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Kid to Kid ranked on other franchise lists? Find out below.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022