- 2023 Franchise 500 Rank
#213 Ranked #177 last year
- Initial investment
$277K - $418K
- Units as of 2023
408 4.1% over 3 years
Once Upon A Child is a unique business model franchised by the Winmark Corporation. Established in 1984 and franchising since 1992, the franchise is one of the largest and most prevalent children's resale businesses in North America. They sell gently used clothes, books, toys, shoes, equipment, and much more.
Once Upon a Child is a trusted dealer for parents with young and preteen children. By monitoring safety standards and recalls, the franchise checks its equipment, toys, and other products. It even trains its franchisees to focus on product safety. The franchise's sale system has a built-in pricing matrix that provides price quotes for items with a touch screen monitor.
As you run your franchise, you'll be in charge of all operations in your store, from which you'll sell quality new and used children's apparel and kid fashion, equipment, toys, furniture, and other accessories.
Why You May Want to Start a Once Upon a Child Franchise
With considerable brand awareness driven by its stores, Once Upon a Child may be a fun business opportunity for any entrepreneur that loves kids' fashion and wants to be active in their community.
The stores are typically located in strip malls and suburban centers and are usually several thousand square feet. As a franchisee, you are entitled to an exclusive territory around your store, which is usually a few-mile radius. However, the franchise uses mapping software to weigh such factors as traffic patterns, population density, and average household income to institute external territories' boundaries.
Winmark, the parent company, tends to offer extensive support and training to store franchisees in various areas, including field operations, marketing and advertising, site selection, styles and trends, pricing, and business planning.
What Might Make a Once Upon a Child Franchise a Good Choice?
To be part of the Once Upon a Child team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Even though the franchise brand is well-recognized, good returns are not guaranteed. Your franchise depends on your hard work, customer service, and attitude. You should continually strive to offer the best services and products to your customers.
How to Open a Once Upon a Child Franchise
The first step to opening your franchise is to get qualified. You can fill out and submit an inquiry form to get started. Before making any financial commitment or signing an agreement, you'll want to take a close look at the competition and demographics in your area, especially since this franchise caters to families with young children.
Be prepared with questions as you speak to existing franchisees and ask questions directed to the Once Upon a Child team. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Once Upon a Child franchise, and you can get started with an initial investment.
About Once Upon A Child
|Related Categories||Children's Retail, Miscellaneous Children's Businesses, Apparel & Accessories|
|Parent Company||Winmark Corp.|
|Leadership||Brett Heffes, CEO|
605 Hwy. 169 N., #400
Minneapolis, MN 55441
|Social||Facebook, Twitter, LinkedIn, Instagram, YouTube|
|Franchising Since||1992 (31 years)|
|# of employees at HQ||89|
This company is offering new franchisees throughout the US.
This company is offering new franchisees in the following international regions: Canada
|# of Units||408 (as of 2023)|
Information for Franchisees
Here's what you need to know if you're interested in opening a Once Upon A Child franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
|$277,400 - $417,800|
Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
|$75,000 - $90,000|
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
Term of Agreement
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
|Is franchise term renewable?||Yes|
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
|Third Party Financing||Once Upon A Child has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
|On-The-Job Training||16 hours|
|Classroom Training||50 hours|
Meetings & Conventions
Security & Safety Procedures
Franchisee Intranet Platform
Additional details about running this franchise.
|Is absentee ownership allowed?||No|
Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
|# of employees required to run||3-5|
Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Once Upon A Child landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where Once Upon A Child ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse franchises that are similar to Once Upon A Child.
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