Relax The Back logo

Relax The Back

Wellness and back-related equipment, furniture, and products

Investment

$190,250

Initial Franchise Fee

$29,500

Units

79

Growth Rate

-7%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Health & Wellness
Founded 1984
Franchising Since 1989
Parent Company
Leadership Andrew Cohen, President
# of Employees at HQ 20

Units and Growth Chart

About Relax The Back

In America, the annual cost of chronic back pain, which is included in the amount spent in the broad category of health and wellness, ranges in the hundreds of billions of dollars. The demand for chronic pain relief is growing because Americans feel there is nothing much to do to find relief.

Relax the Back is a furniture store that offers a wide variety of products aimed at helping their clients relax, including mattresses, recliners, and even zero gravity chair massage furniture. The goal of this company is to lessen chronic back pain through its products. 

The family-owned business opened in 1984 and has expanded its reach with many franchises across the country. With a large pool of locations, Relax the Back has been franchising for decades, bringing relief to communities across the country. 

Why You May Want to Start a Relax the Back Franchise

A familiar Google search a customer may use is "places to go to relieve stress near me." We live stressful lives, and luckily for us, Relax the Back helps us rest and relax while taking care of our bodies. 

Relax the Back provides potential franchisees with all the support they need. Assistance comes from Relax the Back with site selection and development, training, merchandising, sales and marketing, and operations guidance. Through the franchise mentorship program, you have access to much-needed advice at any time throughout operations. 

Training at Relax the Back University may allow you to learn more about various aspects of the business, including vendor relations, marketing, sales, and talent management. Franchisees may also be supported and guided through mentorship opportunities, ongoing training and webinars, and sales conferences.

What Might Make a Relax the Back Franchise a Good Choice?

The company may help franchises partner with medical professionals who will refer clients to you. This practice may help grow your customer base and bring in sales of items to offices and various workplaces.

To franchise with Relax the Back, you should make sure you're financially ready for an initial investment, including a franchise fee and other potential startup fees. These will include royalty percentages and fees and ad fees. The typical length of a term of agreement with Relax the Back is ten years.

How to Open a Relax the Back Franchise

When you find yourself deciding whether you want to open a Relax the Back franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

If you decide that Relax the Back is worth the investment, you will have multiple interviews with the franchising team. If both parties decide to partner, you may then officially become a franchisee. This is officiated by signing the franchise agreement and paying all relevant fees. After that, you'll be well on your way to helping your community sit back and relax.

Investment Details

Initial Franchise Fee $29,500
Initial Investment $190,250 - $392,310
Net Worth Requirement $500,000
Cash Requirement $100,000
Royalty Fee to 5%
Ad Royalty Fee 2%
Technology Fee $840/mo.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive $10,000 off franchise fee

Available Territories

Franchising opportunities available in the following regions

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 98 hours
Classroom Training 33 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 2-5
Are exclusive territories available? Yes

Ranking History

Relax The Back performance in the Franchise rankings over recent years

Find You Perfect Franchise Match

See which franchises fit your budget and have open territories near you.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

From Stranded at Sea to a Lucrative Travel Business: How One Couple Turned a Side Hustle into the Life They Always Wanted

Join us for a free webinar to find out how these owners built the business of their dreams thanks to the power of franchising.

Franchise

This is the One Question You Must Get Answered at a Franchise Discovery Day

Discovery Day is a critical step in the decision-making process that helps both parties move forward with confidence or decide not to proceed.

Franchise

How To Evaluate Franchisor Support Without Falling For The Sales Pitch

Franchise support is often sold as a promise, but experienced operators know it must be evaluated through systems, structure and consistency.

Franchise

What Smart Franchise Buyers Know Before They Ever Step Into Confirmation Day

With such a big decision on the line, you must be prepared to walk in to make the best possible decision for your future.

Franchise

What Two Adopted Puppies Taught Me About Breaking Through the Noise

One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.

Franchise

Beware the Timing Trap — Is There Ever a Right Time to Start a Franchise?

Waiting for the "right" time to start a franchise often delays action, when success depends more on preparation and execution than perfect timing.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022