Rusty Taco

Tacos
FREE Franchise Guide!
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$523K - $1.1M
Units as of 2024
32 Decrease 8% over 3 years

Rusty Fenton, Denise Fenton, and Steve Dunn opened the doors to the first Rusty Taco location in 2010. However, the story of this eatery began way before that with the Fentons’ love for food and travel. On one of his travels to Acapulco, Mexico, Rusty took his first bite of a taco from a roadside vendor, and was sold. Rusty began to envision an eatery serving up tasty yet simple delicacies.

Rusty Taco does not claim to boast anything fancy, just lots of flavor. This eatery strives to serve up all this at an affordable price, much like buying tacos from a street vendor in Mexico. Rusty Taco hopes to make each customer feel right at home when they visit, offering food from warm chips to delicious tacos and icy margaritas.

Rusty Taco began franchising soon after opening its first location and has since opened more than 25 franchises throughout the United States.

Why You May Want To Start a Rusty Taco Franchise

If you are all about big and bold flavors served in a homey setup, then opening a Rusty Taco franchise could be a good decision for you. Franchisees are expected to have a great personality, enjoy working with people, and have a love for good food. Apart from the obvious business know-how that any businessperson should have, you may not need any other prior restaurant experience to run one of these franchises. All the training you need may be provided by Rusty Taco.

Opening a Rusty Taco franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

What Might Make a Rusty Taco Franchise a Good Choice?

Rusty Taco provides a street-taco-inspired menu that is authentic and uses fresh ingredients for flavorful yet affordable menu items. It is a restaurant that strives to offer a welcoming and approachable ambiance that could be a place where friends and families love to hang out. The food is made-to-order, unpretentious, and simple. The operations may be simple and manageable, too.

To be part of the Rusty Taco franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open a Rusty Taco Franchise

Before making any financial commitment or signing an agreement with Rusty Taco, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the franchising team questions.

If awarded a franchise, franchisees may receive a great deal of support from the Rusty Taco brand throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction.

Find Your Perfect Franchise

Company Overview

About Rusty Taco

Industry Food
Related Categories Mexican Food
Founded 2010
Parent Company Gala Capital Partners
Leadership Daniel Smith, President
Corporate Address 3191 Red Hill Ave., #200
Costa Mesa, CA 92626
Social Facebook, Twitter, LinkedIn, Instagram, TikTok

Business Overview

Franchising Since 2010 (15 years)
# of employees at HQ 50
Where seeking

This company is offering new franchises throughout the US.

# of Units 32 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Rusty Taco franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$25,000
Initial Investment Information Circle
$523,400 - $1,120,950
Net Worth Requirement Information Circle
$1,000,000
Cash Requirement Information Circle
$500,000
Veteran Incentives Information Circle
50% off franchise fee
Royalty Fee Information Circle
5%
Ad Royalty Fee Information Circle
1%
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Rusty Taco has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 144-172 hours
Classroom Training 16-28 hours
Ongoing Support
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 20
Are exclusive territories available? Information Circle
Yes
Take our quick quiz to find your ideal franchise

Additional Rankings

Curious to know where Rusty Taco ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Rusty Taco.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

She Was a History Major and Single Mom. Now, She's One of Franchising's Most Influential Leaders.

A former Blockbuster executive and current Home Helpers Home Care CEO, Emma Dickison is now bringing decades of experience to the IFA board.

Franchise

Angry Crab Shack Franchises Deliver Impressive Returns and Rapid Payback

The brand's smart real estate strategy focuses on converting second-generation restaurant spaces, keeping build-out costs low and minimizing overhead.

Franchise

Buying a Franchise in the Age of AI? Ask These Key Questions First.

As AI lowers barriers to entry and accelerates business innovation, franchise brands must evolve to remain relevant. Here's how to evaluate franchise opportunities in this new era.

Franchise

She Quit Corporate Accounting to Start a Business on Track for $3 Million: 'If I'm Working 14-Hour Days, It Should Be for Me.'

Tired of unreliable contractors, Sarah Ross launched her own painting franchise. Ten years later, she's leading a multi-million-dollar operation.

Franchise

Think You're Too Young to Own a Franchise? Think Again.

It used to be that a franchise candidate in their 30s was an anomaly — now it's becoming increasingly common.

Franchise

Looking to Open a Franchise on a Budget? These Brands Cost Less Than $5,000 to Get Started.

These Franchise 500-ranked brands offer national recognition, flexibility and low startup costs.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022