Shuckin' Shack Oyster Bar

Oyster bar/seafood restaurants
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Franchise 500 2023
2023 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$453K - $1.1M
Units as of 2022
17 Increase 13.3% over 3 years

As their surnames suggest, Matt Piccinin and Sean Cook believe they were destined to be in the food industry. In 2007, Piccinin and Cook decided to satisfy their craving for fresh seafood by opening the Shuckin’ Shack Oyster Bar. 

Today, Shuckin’ Shack Oyster Bar has more than 10 locations in the United States, meeting a need for fresh oysters and other seafood. Shuckin’ Shack Oyster Bar prides itself on being a family vacation experience within a restaurant where the bar is the captain and the franchisee is the first mate. Shuckin’ Shack Oyster Bar may have quite the eclectic menu, serving drinks, snacks, salads, sandwiches, and lots of fun.

Why You May Want To Start a Shuckin’ Shack Oyster Bar Franchise

The world may be attempting to go green, and many environmentally conscious consumers want ethically sourced, served, and packaged food. They want to know that the establishment they frequent does its part to protect the environment. An ideal Shuckin’ Shack Oyster Bar franchisee would not only be entrepreneurial, but also ethical. 

As serious as that sounds, fun is what Shuckin’ Shack Oyster Bar is all about. Shuckin’ Shack Oyster Bar is looking to include franchisees who see the value in what they have. Franchisees should also want to grow and be a part of something that could be the next big restaurant concept. All interested franchisees are welcome to check them out and decide if that’s the way they want to go.

What Might Make a Shuckin’ Shack Oyster Bar Franchise a Good Choice?

All Shuckin’ Shack Oyster Bar needs from you is a brain, a heart, and courage. This should help you manage and communicate effectively, have a true desire to make a positive impact in your community, and a willingness to use unconventional but effective methods to grow your location. Franchisees need not have prior restaurant or hospitality industry experience, but strong business management skills are a bonus. 

To be part of the Shuckin’ Shack Oyster Bar team, make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open a Shuckin’ Shack Oyster Bar Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Shuckin’ Shack Oyster Bar franchising team questions. 

Shuckin’ Shack Oyster Bar offers both owner-operator and semi-absentee ownership models. Whichever one you decide to go with, you’ll get many hours of classroom and on-the-job instruction at their intensive “Shuck U!” training program. 

Franchisees also get comprehensive assistance with site selection, build-out, design, and even the grand opening of their new Shuckin’ Shack Oyster Bar. Franchisees get continued assistance in digital marketing and social media advertising strategies from Shuckin’ Shack Oyster Bar. 

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Company Overview

About Shuckin' Shack Oyster Bar

Industry Food
Related Categories Miscellaneous Full-Service Restaurants, Seafood Restaurants
Founded 2007
Parent Company Shuckin' Shack Franchising LLC
Leadership Jonathan Weathington, CEO
Corporate Address 201 N. Front St., #203
Wilmington, NC 28401
Social Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since 2014 (9 years)
# of employees at HQ 8
Where seeking

This company is offering new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia, Wyoming

# of Units 17 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Shuckin' Shack Oyster Bar franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$453,000 - $1,128,252
Net Worth Requirement Information Circle
$300,000 - $1,000,000
Cash Requirement Information Circle
$150,000 - $600,000
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Shuckin' Shack Oyster Bar has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 80 hours
Classroom Training 64 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 20
Are exclusive territories available? Information Circle
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Additional Rankings

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Updated: December 12th, 2022