Taco John's

Taco John's

Mexican food
FREE Franchise Guide!
Franchise 500 2023
2023 Franchise 500 Rank
#154 Ranked #168 last year
See the Full List
Initial investment
$603K - $2M
Units as of 2022
369 arrow down 6% over 3 years

Established in 1969 in Cheyenne, Wyoming, Taco John’s began as a single taco stand. Soon after, they began franchising. Today, Taco John’s has grown into a multi-million dollar business. It is one of the most prominent Mexican chain restaurants in the United States, famous for coining Taco Tuesday® and catering to the tastes of new generations.

Why You May Want to Start a Taco John's Franchise

If you're a franchisee looking for an opportunity to own a Mexican fast-food business, Taco John’s may be the right choice for you. It may also be a smart investment for franchisees who want to own more than one unit—Taco John’s prefers franchisees who have experience running multiple businesses or franchises. Franchisees who have a background in restaurants and a passion for food could fit right into the Taco John’s business model, too.

Taco John’s has proven itself to be a competitive company. For decades, this Mexican food business has grown, establishing nearly 400 locations across the country.

Even though Taco John’s likes a franchisee with experience, the company still offers development support. They provide marketing strategies to help franchisees drive sales. Franchisees will receive multiple weeks of hands-on training and grand opening assistance from Taco John’s. The assistance does not end when your franchise opens, either. Instead, Taco John’s offers continual support throughout the lifetime of your franchise.

What Might Make Taco John’s a Good Choice?

Mexican-inspired flavors are increasingly popular among young people. The term "Taco Tuesday" has also made its way into common vernacular with the majority of the taco-loving population. When a franchisee associates themselves with the brand that coined the phrase, they may end up in the spotlight of taco-hungry generations.

The menu items, including potato oles and breakfast burritos, are largely unique. The restaurant also offers seasonal items on its menu. Aligning its mission to serve bold flavors, Taco John’s makes its dishes using fresh and authentic ingredients.

How to Open a Taco John's Franchise

Before you become a Taco John's franchisee, you will want to research your area. Though people outside of the Millennial and Gen X age brackets enjoy Mexican-inspired flavors, these two generations are the company's primary demographics. You'll also want to consider your potential competition in the area. 

Taco John’s requires a drive-thru option in most of its restaurants. This is important to factor in if you aren't opening a mall, campus, or airport location. Taco John’s offers flexible floor plans for you to choose from, which can influence your location. Additionally, you should assess whether you can handle multiple sites.

Choosing Taco John’s means you have to be ready to jump into company training. The franchise offers on-the-job training and multiple weeks of support from franchise and restaurant experts. As you sign up as a franchisee, the company will assign a franchise official to you. They will help you set up your unit until it is operational. 

As soon as your business is up and running, a regional business consultant will be on hand to guide you. Once you open your doors, it's taco time!

Find Your Perfect Franchise

Company Overview

About Taco John's

Related Categories
Mexican Food
Brooks Speirs, VP for Franchise Development
Corporate Address
808 W. 20th St.
Cheyenne, WY 82001

Business Overview

Franchising Since
1969 (2023-1969 years)
# of employees at HQ
Where seeking

This company is offering new franchisees throughout the US.

# of Units
369 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Taco John's franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$603,000 - $1,964,000
Net Worth Requirement Information Circle
$1,000,000 - $500,000,000
Cash Requirement Information Circle
$500,000 - $500,000,000
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
20 years
Is franchise term renewable?
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Taco John's has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
148 hours
Classroom Training
22 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Interested in ownership opportunities like Taco John's? Request a free consultation with a Franchise Advisor now.

Franchise 500 Ranking History

Compare where Taco John's landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Taco John's ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Taco John's.

ClaimTek Systems

Medical billing and practice management solutions


Frozen custard, specialty burgers

Popeyes Louisiana Kitchen

Fried chicken, seafood, biscuits

Cruise Planners

Travel agencies

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Business News

What Makes Scenthound a Top New & Emerging Franchise

Focusing on out what dogs and their owners actually need helped Scenthound CEO Tim Vogelcreate a successful franchise system.


How to Harness the Power and Money of a Crowd Through Crowdfunding

You don't have to be rich, succumb to ever-growing interest rates, run the risk of your bank collapsing or use your house as collateral to build a franchise. All you have to do is find the right crowd.

Business News

Woman Ties the Knot at White Castle Almost 30 Years After the Chain Gave Her Free Food as a Homeless Teen

Jamie West was just 12 years old when she ran away from the foster care system.


Franchise Ownership Made Easy: Best Practices for Managing and Growing Your Business

Using these tips, you can maximize the benefits of franchise ownership and take your business to the next level.

Business News

Florida Burger King to Pay $8 Million to Customer Who Slipped and Fell in Restaurant Bathroom

The case marks one of the largest slip-and-fall verdicts in Florida's history.


6 Things to Consider When Getting Out of a Franchise Agreement

Want to get out of your franchise agreement? Here are six things to consider

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022