True REST Spa

Floatation therapy
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Franchise 500 2023
2023 Franchise 500 Rank
#472 Ranked #499 last year
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Initial investment
$416K - $924K
Units as of 2023
49 Increase 36.1% over 3 years

True REST Float Spa was founded in 2009 by Nick and Holly Janicki as a membership-based floatation spa in Scottsdale, Arizona. The company started franchising in 2014 and has since spread across the country, offering more than 30 locations nationwide. True REST Float Spa allows its customers to float on water in an effort to relieve pain and aid in bettering sleep. The science of healing used by True REST Float Spa is appropriately called Restricted Environmental Stimulus Therapy (REST). 

Clients relax in specially designed zero gravity pods for 60 minutes, allowing the body and mind to achieve True REST Float Spa, which is proven to relieve pain, de-stress, improve sleep, and heal the body faster.

Why You May Want to Start a True REST Float Spa Franchise

True REST Float Spa is passionate about floatation relaxation and believes it's bound to become an essential part of the wellness industry's future. Unlike many other solutions, floating complements other holistic modalities to offer unprecedented peace of mind. The franchisor welcomes interest from individuals that have a passion for floating, building positive brand awareness, and upholding company standards. A franchisee must share True REST Float Spa's values, which include responsibility, honesty, and integrity. 

True REST Float Spa may be leading innovation with its simplistic business model built around technology instead of skilled labor or contractors. The company demonstrates its commitment to helping others by offering complimentary floats for active U.S. military servicemen and women, and veterans. Operating this franchise may give your community options to mitigate skyrocketing healthcare expenses and offer alternative solutions with all-natural relief for depression, insomnia, stress, and anxiety.

What Might Make a True REST Float Spa Franchise a Good Choice?

To be part of the True REST Float Spa team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set liquid capital requirements. A typical franchise agreement runs for ten years. At the conclusion of those ten years, franchisees may be allowed to renew their agreement if they meet the True REST Float Spa requirements.

The franchisor offers exclusive territory and recommends that you have at least one staff member for each floatation pod. True REST Float Spa guarantees that you'll be in business for yourself but not by yourself, as the franchisor is committed to providing support before, during, and after the launch of your spa.

How Do You Open a True REST Float Spa Franchise?

As you decide if opening a True REST Float Spa franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a True REST Float Spa franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the True REST Float Spa franchising team questions.

You may find it beneficial to speak with an attorney or financial advisor in order to ensure that you have the necessary financial resources to open and operate a True REST Float Spa location.

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Company Overview

About True REST Spa

Industry Personal-Care Businesses
Related Categories Miscellaneous Personal-Care Businesses, Health & Wellness
Founded 2009
Parent Company True REST Franchising LLC
Leadership James Rowe, CEO
Corporate Address 1001 B Ave., #102
Coronado, CA 92118
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2014 (9 years)
# of employees at HQ 7
Where seeking

This company is offering new franchisees throughout the US.

This company is offering new franchisees in the following international regions: Canada, Mexico

# of Units 49 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a True REST Spa franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$416,297 - $924,112
Cash Requirement Information Circle
$150,000 - $750,000
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing True REST Spa has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 48 hours
Classroom Training 24 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 3
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where True REST Spa landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Updated: December 12th, 2022