Get All Access for $5/mo

Find Out What's Different About Sonic's New $1.99 Value Menu. Hint — It's Not Just the Lower Price. As fast-food consumers continue to prioritize value, Sonic has joined competitors in introducing a new value menu — with one big difference.

By Carl Stoffers Edited by Jessica Thomas

Key Takeaways

  • Sonic has introduced a new $1.99 value menu.
  • Other fast-food chains, like McDonald's, Burger King, Taco Bell and Wendy's, have recently launched value deals.
  • Unlike competitors' limited-time offers, Sonic's value menu is a permanent fixture.

As fast-food consumers continue to prioritize — and sometimes demand — value, Sonic has joined competitors like McDonald's, Taco Bell and Wendy's in introducing a new value menu. However, while these brands' value deals are for a limited time only — McDonald's $5 Meal Deal, for example, expires in late July — Sonic's menu has no end in sight.

"It's a value menu that's here to stay rather than a temporary reaction to consumer complaints," a Sonic spokesperson told Entrepreneur.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

Sonic's FUN.99 Menu

Sonic's new $1.99 menu — which the brand is calling the FUN.99 Menu — features a variety of items, including two new Bacon Ranch and Southwest Crunch Queso Wraps.

Other FUN.99 items include a Quarter Pound Double Cheeseburger, Chili Cheese Coney, Small Tots and 16-ounce Sonic Shakes.

Related: Don't Have Time to Start a Business? This Doctor, Lawyer and Now Part-Time Franchisee Would Disagree.

KFC, Taco Bell and others

In addition to McDonald's and Wendy's, others in the industry, including Burger King, Taco Bell and KFC, have launched value deals, primarily focused on the $5 price point, for a limited time.

For example, Burger King recently launched its $5 Your Way Meal, which includes a Whopper Jr., Chicken Jr. or Bacon Cheeseburger with four-piece chicken nuggets, fries and a drink. This deal is available through the summer.

Additionally, the KFC $4.99 Meal For One, which includes two pieces of dark meat chicken, mashed potatoes with gravy and a biscuit, is available through the end of the year.

Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New 'Hall of Fame'

Free fries and Frosties

In addition to their respective value deals, McDonald's and Wendy's offer ways for customers to get free orders of their signature items — fries and Frosties. McDonald's offers free medium french fries with any $1 purchase via the mobile app every Friday through the end of 2024. On Saturday, July 13, in honor of National French Fry Day, customers can get free fries of any size when ordered via the McDonald's app, with no purchase necessary.

Wendy's customers can get a free small Frosty with a $5 Biggie Bag via the Wendy's app. Purchasing a $3 Frosty key tag gets customers a free Jr. Frosty with any purchase for the remainder of 2024. Proceeds benefit the Dave Thomas Foundation for Adoption.

Carl Stoffers

Entrepreneur Staff

Senior Business Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.


How AI Is Revolutionizing the Marketing Landscape (and How to Use It Ethically)

The marketing landscape is undergoing a significant transformation due to rapid advancements in AI. Amidst this innovation, the crucial role of identity verification is highlighted as essential for ensuring ethical and effective AI use in marketing.


Taco Bell Unveils a Luxury 'Early Retirement Community' — Here's How to Claim Your Spot

Taco Bell Rewards Members will have the opportunity to secure a spot at The Cantinas starting July 16.


We're Still Far From an Equal Workplace for Marginalized Communities. Employers Need to Follow These Steps for a Path to a More Equitable Future.

For Black, brown and other people from marginalized groups in the workplace, there continue to be stark inequalities that hinder our success.

Side Hustle

This Mom Started a Side Hustle on Facebook — Now It Averages $14,000 a Month and She Can 'Work From a Resort in the Maldives'

Heather Freeman was searching for a way to make some extra cash — and her cousin gave her a great idea.

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.

Business News

Why Does Taylor Swift Keep Stopping Her Shows Mid-Song? It's Actually a Great Lesson in Leadership.

Taylor Swift has paused nearly half of her shows while on the European leg of her Eras tour, and the reason is something leaders can learn from.