Learning Express Toys

Learning Express Toys

Specialty toy stores
Learning Express Toys
#271

Initial Investment

LOW: $199,875
HIGH: $384,150

Change in Units

-1.6% -2 UNITS (1 Year)
-1.6% -2 UNITS (3 Years)

Company Profile

Founded

1987

Franchising Since

1990 (27 Years)

Corporate Address

29 Buena Vista St. Devens, MA 01434

CEO

Sharon DiMinico

About Learning Express Toys

While chairing the Board of Directors at her childrens' nursery school, Groton Community School, Sharon DiMinico pitched the idea of raising revenue for the school by opening a specialty toy store. The school opened the first Learning Express store in Acton, Massachusetts, in 1987. DiMinico opened a second store in Needham six months later. And in 1990, she began franchising.

Financials

Financial Requirements

Initial Investment

$199,875 - $384,150

Net-worth Requirement

$300,000

Liquid Cash Requirement

$125,000

Ongoing Fees

Initial Franchise Fee

$35,000

Ongoing Royalty Fee

5%

Financing Options

Learning Express Toys has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Veteran Incentives


$5,000 off franchise fee

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new franchise units throughout the U.S.

Operations & Franchisor Support

Training Onsite: 28 days

Training at headquarters: 5 days

Additional Training: At toy fair, annual convention

Ongoing Support
Purchasing Co-ops
Newsletter
Meetings
Toll-Free Line
Grand Opening
Internet
Security
Field Operations

Marketing Support
Co-op Advertising
Ad Slicks

Number of employees required to run: 8 - 12

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The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: September 3rd, 2016

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