Learning Express Toys
Specialty toy stores
Learning Express Toys
Specialty toy stores
About
Founded
1987
Franchising Since
1990 (28 Years)
Corporate Address
29 Buena Vista St.
Devens, MA 01434
CEO
Sharon DiMinico
Financial Requirements
Initial Investment ⓘ
$189,975 - $364,250
Net-worth Requirement ⓘ
$300,000
Liquid Cash Requirement ⓘ
$125,000
Ongoing Fees
Initial Franchise Fee ⓘ
$35,000 - $35,000
Ongoing Royalty Fee
5%
Financing Options
Learning Express Toys has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Support Options
Ongoing Support
Newsletter
Meetings/Conventions
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
On-The-Job Training:
12 hours
Classroom Training:
28 hours
Additional Training:
At toy fair, annual convention
Number of Employees Required to Run:
8 - 12
Learning Express Toys is ranked #392 in the Franchise 500!
Bio
While chairing the Board of Directors at her childrens' nursery school, Groton Community School, Sharon DiMinico pitched the idea of raising revenue for the school by opening a specialty toy store. The school opened the first Learning Express store in Acton, Massachusetts, in 1987. DiMinico opened a second store in Needham six months later. And in 1990, she began franchising.
Cost
Initial Investment: Low - $189,975
High - $364,250
Units
-4.0%-5 UNITS (1 Year)
-7.0%-9 UNITS (3 Years)
Where Seeking Franchisees:
Franchisor is seeking new franchise units throughout the U.S.
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