Learning Express Toys
#452 Franchise 500| Specialty toy stores

Learning Express Toys
Specialty toy stores

About
Founded

1987

Franchising Since

1990 (30 Years)

Corporate Address

29 Buena Vista St.
Devens, MA 01434

Leadership

Sharon DiMinico, CEO

Financial Requirements
Initial Investment

$189,875 - $364,150

Net-worth Requirement

$300,000

Liquid Cash Requirement

$125,000

Ongoing Fees
Initial Franchise Fee

$35,000 - $35,000

Ongoing Royalty Fee

5%

Financing Options

Learning Express Toys has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Support Options
Ongoing Support

Newsletter

Meetings/Conventions

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Site Selection

Proprietary Software

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

Regional Advertising

Social media

SEO

Website development

Email marketing

Loyalty program/app

On-The-Job Training:

12 hours

Classroom Training:

28 hours

Additional Training:

At toy fair, annual convention

Number of Employees Required to Run:

8 - 12

Learning Express Toys is ranked #452 in the Franchise 500!
Bio
While chairing the Board of Directors at her childrens' nursery school, Groton Community School, Sharon DiMinico pitched the idea of raising revenue for the school by opening a specialty toy store. The school opened the first Learning Express store in Acton, Massachusetts, in 1987. DiMinico opened a second store in Needham six months later. And in 1990, she began franchising.
Cost
Initial Investment: Low - $189,875 High - $364,150
Units
-3.6%-4 UNITS (1 Year) -14.4%-18 UNITS (3 Years)

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units throughout the U.S.

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: October 1st, 2019