Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users.
Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times. Each gym also has a "Lunk Alarm" to discourage behaviors such as grunting and dropping weights.
$853,390 - $3,669,150
Liquid Cash Requirement
Initial Franchise Fee
Ongoing Royalty Fee
Ad Royalty Fee
Planet Fitness has relationships with third-party sources which offer financing to cover the following: startup costs, equipment
Where Seeking Franchisees:
Franchisor is seeking new units internationally.
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