SmartStyle

SmartStyle

Family hair salons
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2022 Franchise 500 Rank
#149 Ranked #130 last year
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Initial investment
$181K - $310K
Units as of 2022
1,610 21% over 3 years

Here’s what you need to know if you’re interested in opening a SmartStyle franchise.

With franchises in nearly all of the states in the U.S., SmartStyle hair salon offers full-service hair care salons with locations in Walmart stores. 

SmartStyle is owned by Regis Corporation, which was founded in 1922 by Paul and Florence Kunin. The couple opened the Kunin Beauty Salon, which expanded into a chain of salons located in department stores.

SmartStyle was founded in 1996 and began offering franchises in 2016. The Regis Corporation continues to expand SmartStyle in Walmart locations across the United States. There are over 1,000 SmartStyle franchises located throughout the U.S., to go along with over 50 in Canada. There are also hundreds of corporate-owned SmartStyle locations.

Why You May Want to Start a SmartStyle Franchise

Each SmartStyle salon offers various hairstyling services, including haircuts, styling, coloring, conditioning, perms, waxing, and relaxing services for both men and women. All SmartStyle franchise locations are staffed with trained, professional hairstylists, with salon services offered at competitive prices.

SmartStyle franchise salons are located in Walmart stores, which means the stores may be highly trafficked and well-known to others. A SmartStyle salon may be relevant in any community and economic climate because there is typically a need for professional hair care and styling. Professional hair care is an industry that resists technological obsolescence and outsourcing because hair treatments can only be done in-person.

What Might Make a SmartStyle Franchise a Good Choice?

SmartStyle has been ranked in Entrepreneur's Franchise 500 several times in the past few years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

To be part of the SmartStyle franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and royalty fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

Opening a SmartStyle franchise may offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

How To Open a SmartStyle Franchise

As you decide if opening a SmartStyle franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a SmartStyle franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the SmartStyle franchising team questions. 

Once awarded a franchise, franchisees are given multiple hours of classroom training. The company also assists with marketing, site selection, and field operations.

It may be a good idea to speak with an attorney or financial advisor to ensure that you have the necessary financial resources to own and operate a SmartStyle franchise.

Find Your Perfect Franchise

Company Overview

About SmartStyle

Related Categories
Hair Care, Salon & Spa Services
Founded
1996
Parent Company
Regis
Leadership
Matt Doctor, CEO

Franchising Overview

Franchising Since
2016 (6 years)
# of employees at HQ
250
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees in the following international regions: Canada

# of Units
1,610 (as of 2022)

Franchisor Information

Corporate Address
3701 Wayzata Blvd., #500
Minneapolis, MN 55416

Information for Franchisees

Here’s what you need to know if you’re interested in opening a SmartStyle franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$39,500
Initial Investment
$180,966 - $309,558
Net Worth Requirement
$1,000,000 - $1,200,000
Cash Requirement
$150,000 - $250,000
Veteran Incentives
$2,500 rebate on first-store franchise fee
Royalty Fee
5%
Ad Royalty Fee
2%
Term of Agreement
Term of master lease
Is franchise term renewable?
Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
SmartStyle has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training
24 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
Are exclusive territories available?
No
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Interested in franchise ownership like SmartStyle? Request a free consultation with a Franchise Advisor now.

Franchise 500 Ranking History

Compare where SmartStyle landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021