Get All Access for $5/mo

Step-Counters for Cows? Yep, It's a Thing. An Indian tech company has developed wearable technology called a mooOn to track cows' activity levels. But why?

By Jonathan Small

We've become obsessed with getting our 10,000 steps a day.

Sales of wearable step-trackers made by Fitbit, Garmin, and Apple are estimated to generate $97.5 billion in revenues in 2022.

And now cows are getting into the wearable market. Wait, cows?

You read that correctly. An Indian company called Stellapps has created a "MooOn" device that goes around a cow's leg and tracks its activity levels.

"We have a device which is like a Fitbit for cattle," Ranjith Mukundan, co-founder and CEO of Stellapps, told CNN.

What's going on?

India is the world's largest dairy market, producing 52,000 gallons of milk annually. The Stellapps MooOn monitors cows' health, letting farmers and vets know when a cow might be sick, not moving enough, or even ovulating (Apparently, cows move less when they're ill and more when they're ovulating).

No word on how many steps a cow needs daily to be healthy.

More than just a step tracker

According to the CNN report, Stellapps does more than just monitor a cow's steps. It also tracks the journey of milk from farm to table.

An ultrasonic analyzer measures the nutritional content of the milk, letting farmers know about their cows' dietary needs. Stellapps also works with a digital scale to measure the amount of milk delivered. Then it transfers payments directly to farmers' bank accounts through a "mooPay" platform.

Once the milk is delivered to the processing plant, app sensors monitor it to ensure it's not tampered with or stolen.

Stellapps hopes to modernize the Indian milk industry by taking it traceable and safe. Mukundan said his goal is to "vouch for every glass of milk."

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

This Cozy Coffee and Garden Shop Has Become a Staple in Its Community By Following 5 Smart Strategies

Maypop is a combination coffee and garden shop where a blend of community building and customer service creates an unforgettable experience.

Business News

OpenAI Just Released Its Text-to-Video Generator, Sora. Here's How the New AI Could Impact Small Businesses and Creators.

Sora has a variety of use cases for businesses, from social media campaigns to video creation.

Franchise

McDonald's Announces the Return of the Snack Wrap in 2025 — Here's What to Expect From Its Comeback

The decision comes after years of persistent customer demand for the portable snack, which debuted nearly two decades ago.

Business News

Who Is Luigi Mangione? UnitedHealthcare CEO Brian Thompson Murder Suspect Arrested in Pennsylvania on Firearms Charge

Mangione, 26, has not been charged in connection with the killing of Thompson.

Innovation

These Entrepreneurs Created a League That Turns Gamers Into Pro Race Car Drivers: 'We're Giving Drivers a Sustainable Career Path'

Racing Prodigy's innovative E2Real sports league is lowering the high-cost barrier to entry for drivers to take their passion to the track.

Business News

'Faster, Smarter, and More Relevant': Reddit Tests AI That Combs the Site For You

The AI is like a blend of Google and ChatGPT, tailored specifically for Reddit.