Step-Counters for Cows? Yep, It's a Thing. An Indian tech company has developed wearable technology called a mooOn to track cows' activity levels. But why?

By Jonathan Small

We've become obsessed with getting our 10,000 steps a day.

Sales of wearable step-trackers made by Fitbit, Garmin, and Apple are estimated to generate $97.5 billion in revenues in 2022.

And now cows are getting into the wearable market. Wait, cows?

You read that correctly. An Indian company called Stellapps has created a "MooOn" device that goes around a cow's leg and tracks its activity levels.

"We have a device which is like a Fitbit for cattle," Ranjith Mukundan, co-founder and CEO of Stellapps, told CNN.

What's going on?

India is the world's largest dairy market, producing 52,000 gallons of milk annually. The Stellapps MooOn monitors cows' health, letting farmers and vets know when a cow might be sick, not moving enough, or even ovulating (Apparently, cows move less when they're ill and more when they're ovulating).

No word on how many steps a cow needs daily to be healthy.

More than just a step tracker

According to the CNN report, Stellapps does more than just monitor a cow's steps. It also tracks the journey of milk from farm to table.

An ultrasonic analyzer measures the nutritional content of the milk, letting farmers know about their cows' dietary needs. Stellapps also works with a digital scale to measure the amount of milk delivered. Then it transfers payments directly to farmers' bank accounts through a "mooPay" platform.

Once the milk is delivered to the processing plant, app sensors monitor it to ensure it's not tampered with or stolen.

Stellapps hopes to modernize the Indian milk industry by taking it traceable and safe. Mukundan said his goal is to "vouch for every glass of milk."

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Thought Leaders

Cultural Fit Can Make or Break an M&A Deal

One of the most critical components for success -- cultural fit -- often falls by the wayside.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

What Our Digital World Is Missing — and How I Turned It Into $100 Million After Dropping Out of High School

I went from high school dropout to $100 million CEO by sticking to one very important learning principle.