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6 Tricks To Implement That Will Give Your Business Treats This Halloween Make your company sweeter as we head into the holiday season with these tips.

By Adrian Falk Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Chattrawutt | Getty Images

Every business is well aware of how important Black Friday and Christmas time are for sales. With the recent increase in online sales, Halloween falls at the perfect time of year to try to work in some strategies to get your business on sure footing going into the holiday season. Even when your business doesn't feed directly into the Halloween experience, you can still find many ways to take advantage of this time of year to help your business get ahead of the competition.

Here are six business tricks to help your business as we head into the holiday period.

Enjoy your work

Remember why you started your business initially. You enjoyed what you wanted to do and had a vision in place. It is important to know the difference between working hard and not enjoying yourself. Although you and your employees might not be physically in the workplace, having a positive work environment is necessary.

Enjoying the work you do can:

  • Motivate: Enjoying the daily tasks required can provide a working environment where employees are encouraged. They will feel inspired and motivated to work harder. With more employees working from home, providing motivation is even more crucial now.
  • Increase productivity: There has been research that shows that workers are 13 percent more productive when happy. A higher level of productivity can lead directly to an increase in the number of sales.

  • Retain staff: Keeping staff members who are positive and motivated is key to the success of any organization. Having employees around that are familiar with your company's vision and working ethics is vital for every business. It can also build a competitive edge over your competitors. High employee turnover can increase expenses and have a negative effect on the morale of the company.

Related: 20 Secrets to Living a Happier Life

Create regular content for your website

Growing your business online is very important. Keeping your website updated with blogs and other content to keep your consumers engaged is key. You can write updates about current and upcoming products or share tips and tricks about the products. Posting on your website often is a great way to show the liveliness and visibility of your brand and to boost SEO. Everything posted on your site can be linked back to all social media platforms, increasing website traffic. Additionally, your customers can share these posts to reach a greater target audience.

Put yourself out there

Holidays are also an ample opportunity to get PR coverage for your business. Halloween in particular is a great instance where you can take your typical marketing strategies and put a spooky spin on them. Media outlets are also constantly looking for angles and stories to share around this time of year, so take the time to do a PR campaign about your company, Halloween promotion or business accomplishments to make sure that the company is getting the attention it deserves.

Related: 10 Ways to Get Global PR Exposure

Focus on your niche

It is often cliche to state quality over quantity. However, when your business is growing this is something you should take into effect. Consumers want products and services that are high quality, and focusing on your market can help with this. It is important to remember that although you have a target, this is not necessarily your only market. Other opportunities will arise as your business grows.

Great customer service

You could have the best product or service, but if you have bad customer service it means nothing. Creating high customer satisfaction is key to a successful business. Show your consumers that they are valued, and if they have any issues ensure that they are addressed quickly. With more businesses selling online, it is increasingly important that buyers feel wanted. After all, they provide a strong foundation for your business, because they're your advocates who will help you convert future consumers.

Related: Handling the Curveballs of Customer Support

Always innovate

Growth is great, but it can also cause complacency. There's always room to improve. Strive to improve your products, services or business model. Although you might be a successful small business today, there are always competitors around to disturb you. Being innovative and keeping up with technology and trends will be key to the success of your business.

Running an organization can be very complex, and to stay relevant it is important that you continue to redefine yourself and be ahead of your competition. Implementing these tricks outlined above will help your business bring in some treats for Halloween and beyond.

Adrian Falk

Entrepreneur Leadership Network® Contributor

Founder & CEO of Believe Advertising & PR

Founder of international advertising and PR agency Believe Advertising, Adrian Falk generates publicity for entrepreneurs, IT, fashion, luxury travel and beauty corporations across the globe, increasing their leads and sales.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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