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After Chris Sacca's Apology to Women Founders, The Internet Responds With Culture Tips That Can Help Any Company Look, listen, act.

By Linda Lacina

Chris Sacca

Those saying tech doesn't have a sexism problem have had a tough time outshouting news to the contrary lately. Among the accounts that have surfaced over the past few months: an alleged kink room at one startup; alleged sexual advances by a prominent VC; and an actual 2013 email sent from Uber's then-CEO on company sex rules for a staff celebration.

That's just a sampling of stories, of course. That sampling doesn't include the bombshell blog post by former Uber employee Susan Fowler, which led to an independent investigation into how women staffers were treated differently Uber -- and led to Travis Kalanick's resignation. Not to mention a host of other experiences of women and people of color.

For former investor and entrepreneur Chris Sacca, the sheer number of stories has pushed tech -- and him -- to an important turning point. On Medium today, he posted an apology to female entrepreneurs acknowledging what he says is his role in contributing to an environment that pushed opportunity further from the reach of women and people of color.

Sacca wrote:

As more and more brave women have come forward to share their own tales and experiences from the hostile environment of the tech world, it has become clear to me there is a much bigger underlying issue in this industry, and I am realizing at times I was a part of that.

Over the last week, I have spoken with friends, friends of friends, heard from people from my past including stories of how I'd behaved, and read incredibly thoughtful and courageous essays. I've learned that it's often the less obvious, yet pervasive and questionable, everyday behaviors of men in our industry that collectively make it inhospitable for women.

Of course, no blog post can change a culture overnight. That said, culture is a critical issue for any company, especially in tech. That's why it's worth taking a look at the responses both men and women gave to Sacca's post. Their tweets provide a range of easy, actionable suggestions that are useful for any organization looking to change its habits, attract new talent and grow.

Get numbers.
Understanding the problem is an important step, and numbers can help you concretely understand any number of situations. If you're looking to persuade, you'll want to speak a business audience's language: numbers.

Look in the mirror.
Ask yourself, "What can I do?" There's likely some way you personally can make a positive change.

Rethink the stock photos.
Those who appreciate diversity, consider it at every level.

Ask for diversity.
Make an effort to work with companies that have diverse boards and leadership teams. Those companies will work harder to find diverse talent.

Call out bad behavior.
Culture is a set of behaviors and habits that are discouraged or reinforced.

Reconsider the hot tub.
Sure, casual, free-flowing conversations are often the most productive. But if not everyone is comfortable, you're not just stifling conversation -- you're stifling opportunity.

Linda Lacina

Entrepreneur Staff

Linda Lacina is a special projects director at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com.

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