Baristas, the Hooters of Coffee, Tries Reality TV The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.

By Dinah Wisenberg Brin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Baristas, the Hooters of Coffee, Tries Reality TVBaristas Coffee, a sort of Hooters on caffeine, caters to those who like their coffee hot and their servers hotter -- you know, customers who enjoy cheesecake with their java. Let's not be coy about it, though, because the attention-seeking Seattle franchise certainly isn't.

Baristas, which plans to open new shops nationwide, is developing its own reality TV series to promote its brand and holding auditions to cast what it refers to as "hot young girls as servers."

The company freely admits that it distinguishes itself from Starbucks and other competitors by hiring "attractive female baristas in entertaining costumes" at its drive-through shops in its home state, where it has six locations, and in Texas and Florida. Its website depicts women clad in fishnet stockings, bustiers and other skimpy garments, one of whom also appears to be wearing Minnie Mouse ears.

Filming is scheduled to start this month.

"The show profiles the fierce competition between baristas for top shifts as well as the opportunities and challenges faced by the management while expanding the business," the company said in a release.

It's unclear what television network will broadcast the reality show, which is targeted to viewers younger than age 30. In a statement, CEO Barry Henthorn said M&M Productions, known for a poker series on FOX Television, would produce and Mark Teitelman, whose credits include "Hoosiers 2," would direct the show.

"The show will be a character-driven, drama-filled adventure and a true soap opera," M&M CEO Mark Mayer said.

In recent years, a number of reality shows have elevated the profiles of businesses, including "Cake Boss," "Pawn Stars," "Ace of Cakes" and "American Chopper." Many others, though, have been short-lived or forgettable.

A "Baristas" casting call earlier this week at its soon-to-open location in Tampa didn't exactly draw crowds, although that may not be an indicator of the show's potential. The Tampa Bay Times reported that the tryouts there attracted a "diverse pool" but lines didn't stretch around the block, as organizers had hoped.

Dinah Wisenberg Brin is a freelance writer based in Philadelphia. She has covered business, politics, healthcare and general news for wire services, newspapers, blogs and other publications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business Ideas

Here's How the Entrepreneur Behind Carvana Got the Idea That's Revolutionizing the Way We Buy Cars

'If nobody thinks you're crazy, you probably aren't on to anything truly novel.'

Starting a Business

This Retiree's Leisurely Side Hustle Makes $66,000 a Year and, 'You Don't Even Need to Go to High School to Do It'

Barbara Hill wanted a flexible, part-time job that would transition well into retirement. Now she mentors younger people who are making over $200,000 a year. Here's her insider's guide to getting started.


Women Are More Likely to Be Laid Off Than Promoted in Tech — Here's How We Can Change the Status Quo

In the face of a tech industry where women are more likely to be laid off than be promoted to leadership positions, it's time to hack the system and reboot the gender balance for good to turbocharge innovation and propel the industry.

Business News

Grads From This Midwestern School Are More Likely to Start a Billion Dollar Company Than Founders Who Went To Stanford, Harvard, or MIT: Study

Some surprising schools outranked Ivy League universities with the likelihood that their grads would found a unicorn.

Health & Wellness

Get Healthy with Jillian Michaels While Her Fitness App Is on Sale for Hundreds Off

Don't let your health and wellness slip through the cracks.

Starting a Business

This Is How Entrepreneurs Can Achieve Financial Fitness

Entrepreneurs aiming for financial fitness, akin to physical training, must focus on bootstrapping — a process of self-funding a business.