Branding 101: Five Tips for Solopreneurs Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.

By Carol Tice

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Branding 101: Five Tips for Solopreneurs

Strong branding is critical in our ad-cluttered world. After all, you want to ensure that you're the first provider in your niche that comes to customers' minds.

But what if your brand is, well, just you? How can you be memorable and stand out?

Never fear -- solopreneurs can have snappy branding, too. Here's a quick guide and some examples of one-person businesses that have great, memorable brands:

  1. Make it visual. Simple branding is best, especially if you can make an association in people's minds that helps them remember you. Two of my local realtors are Ed Aro and Penny McLaughlin. You guessed it -- Ed's logo is an arrow, and Penny's is a one-cent piece with her face on it in profile instead of Lincoln. Penny has had so much success with her brand that she grew into a real-estate empire with eight brokers, a.k.a. "Penny's Team." Their trucks are often seen around town, with that familiar penny logo on the side.
  2. Be sure it's tweetable. Social media is increasingly important in coming up with your brand concept. Look what happened to Netflix when they didn't check if their chosen spinoff brand name, Qwikster, was available on Twitter. It turned out to be already taken by someone who wanted to post about their drug use. When you're choosing a brand name, consider how and whether it would work in social media.
  3. Have fun. Some of my favorite solopreneur brands have humorous or whimsical elements. For instance, a proofreader and writing-consultant friend of mine, Stefanie Flaxman, is the Revision Fairy -- check out her cool cartoon. And franchise expert Joel Libava is the Franchise King, down to posing with a red-velvet-and-gold crown (once again, great visual). What better way to instantly communicate that he's the top expert in his field?
  4. Make sure it fits. If the entrepreneurs I've cited above were uncomfortable with the brands they've created, their brands would flounder. You may be living with this brand for a long time, so don't go with a brand concept that embarrasses you. Customers will sense that, and you won't promote your brand as enthusiastically.
  5. Be consistent. Once you've come up with your branding, you want to use it everywhere. Get new business cards, magnet signs for your car, stationery and a new sign for your store. Don't leave any of your old, less-awesome branding lurking around to confuse people.

How have you branded your solo business? Explain your concept and leave us a link.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

'I Want a Free Month': Thousands of Customers Furious at AT&T After Widespread Outages

The carrier has not yet disclosed the root cause of the issue.

Business News

Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

During a tough fundraising year overall last year, the value of cybersecurity and AI unicorns saw double-digit growth.

Thought Leaders

These Age-Old Monk Practices Can Help You Lead a More Focused, Productive and Creative Life

Buddhist and Benedictine monks have some ancient habits that every hard-working entrepreneur should know.

Business Models

Beware the Temptation of Dishonesty — How One Lie Could Sink Your Business

Let's explore the pivotal role of honesty in the entrepreneurial journey and uncover the risks associated with weaving a web of deceit.