Ditch Cold Calls. Why Content Is King (Infographic)
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
These days, your customers prefer online information.
Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. That's why "content marketing" – a catch-all phrase that refers to how a brand might delivering custom content though its website and social channels – is key to building relationships and loyal customers.
The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. Clicks from share content are five times more likely to result in a purchase. (The data comes from a variety or sources, including Hubspot, Content Marketing Institute and iContact.)
The research finds that the greatest amount of content is being shared across the following:
- 93% email
- 89% social networks
- 82% blogs
- 81% message boards
Instead of cold calling customers, today's businesses are making customers come to them through content marketing. For more, check out the infographic below.
Entrepreneur Editors' Picks
How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO
You Can Train Your Brain to React to Stressful Situations Better. Here's the 3-Step Process.
A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.
What Is Your Dream Job? Ask Yourself These 4 Questions to Find Out.
This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.
No One Would Rent Me a Café in Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have 3 Coffee Shops.