You can be on Entrepreneur’s cover!

Don't Read This! (It's Only the Most Valuable Psychology Hack You Can Learn.) Changing self-defeating thought patterns is easier than most people think.

By Daniel DiPiazza

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

"Don't touch: wet paint."

How many times have you seen that and wanted to touch the wet paint? How many times have you seen that sign, ignored it, and done the thing you've been explicitly told not to do?

If you're anything like me, I'm guessing a lot! (But maybe I'm just a rebel like that.)

Don't think of a blue tree.

Did you think of the blue tree? You thought of the tree, didn't you! Even though I specifically told you not to think of a blue tree…that's what you did.

Weird, right?

Maybe this seems funny. (That's because it is.)

But it also touches on deeply rooted psychological forces that influence our everyday experience and our relationship with ourselves. For example…

How many times have you said to yourself..."Don't mess this up," or "Don't be an idiot," or "I don't want to fail"?

Psychologically, what do you think happens when you say these things?

Your mind latches onto messing up, being an idiot, being a failure.

The unconscious mind can't handle the word "don't." It concept doesn't compute. The math doesn't make sense.

When you say "I don't want to fail," you're giving your brain nearly infinite ideas to ponder over.

Related: 5 Thoughts That Crush Success

...Infinity minus one, to be precise. (The one being "don't fail.")

Not very good odds.

Because your brain can't possibly comprehend all of these possibilities, it focuses on the one thing you have given it: failing.

You end up focusing on the one thing you didn't want to focus on.

Related: 6 Questions to Answer Before Deciding You Can't Stand Your Job Another Day

The irony.

What would happen if you changed "I don't want to fail" to "I want to succeed"?

It would be like changing "don't think of a blue tree" to "think of a blue tree."

Related: Stop Listening to These 5 Self-Limiting Beliefs Stunting Your Business

When you don't want to think of a blue true, you end up thinking about a blue tree because "infinity minus one" possibilities is too many to handle. You're setting yourself up for failure. You're directly undermining your intention. Yikes.

On the other hand, when you want to think of a blue true, it's easy to call it to mind. You choose to think of something you want. You choose to be specific over being abstract.

If you live your life saying "I don't want" you will be thinking a lot about all the things you don't want, which is exactly what you'll end up with.

If you live your life saying "I want", you will be thinking about all the specific things you do want, and that's exactly what you'll end up with.

But don't believe me.

Daniel DiPiazza is the founder of Alpha Mentorship and the director of the Profit Paradigm accelerator for agency owners.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.