Get Free or Low-Cost Publicity These 10 tools can help you get the recognition you've been craving.

By Margie Zable Fisher

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Like most people, I like to save money. That' s why I offer so many "do-it-yourself public relations" products. I'm also always on the lookout for great, inexpensive or free publicity tools.

Here' s a list of tools you can use to get publicity on the cheap:

Like most people, I like to save money. That' s why I offer so many "do-it-yourself public relations" products. I'm also always on the lookout for great, inexpensive or free publicity tools.

Here' s a list of tools you can use to get publicity on the cheap:

1. Help a Reporter: Free leads from reporters who are looking for sources for stories.

2. Contact any Celebrity:One week' s trial for $1 provides you with contact information for celebrities. If you send your product to a celebrity and he or she likes it, you can use that celebrity's comments as a testimonial on your website, in a press release, etc., to drive sales.

3. The Gift List: Free trial of a media contact database for consumer product companies; this link will also give you a 15 percent discount should you decide to get a subscription.

4. Contacts on Tap: Free 15-day trial of a media contact database.

5. Chase's Calendar: Free listing of a holiday you can create; this annual calendar is used by media everywhere.

6. PR Leads: Leads from reporters who are looking for sources for stories. $99 per month.

7. Ezinearticles.com: Free directory of articles; submit yours with a resource box at the bottom to drive traffic to your website.

8. Write a guest post, be interviewed or get mentioned by a top blogger, with a link to your website. Free.

9. Win an award. It takes time to submit an application for an award, but usually it's free.

10. Write a letter to the editor of a magazine or newspaper, including your company name and website. Free.

Use these tools and watch your publicity efforts become more successful--without spending big bucks.

Margie Zable Fisher is the president of Zable Fisher Public Relations, the leader in small business public relations. To get her free e-mail tips and publicity opportunities, visit zfpr.com.
Margie Zable Fisher, president of Zable Fisher Public Relations, recently launched theprsite.com, a free PR matchmaker service that helps small businesses locate the right PR resources.

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