Get Free or Low-Cost Publicity
These 10 tools can help you get the recognition you've been craving.
Like most people, I like to save money. That' s why I offer so many "do-it-yourself public relations" products. I'm also always on the lookout for great, inexpensive or free publicity tools.
Here' s a list of tools you can use to get publicity on the cheap:
Like most people, I like to save money. That' s why I offer so many "do-it-yourself public relations" products. I'm also always on the lookout for great, inexpensive or free publicity tools.
Here' s a list of tools you can use to get publicity on the cheap:
1. Help a Reporter: Free leads from reporters who are looking for sources for stories.
2. Contact any Celebrity:One week' s trial for $1 provides you with contact information for celebrities. If you send your product to a celebrity and he or she likes it, you can use that celebrity's comments as a testimonial on your website, in a press release, etc., to drive sales.
3. The Gift List: Free trial of a media contact database for consumer product companies; this link will also give you a 15 percent discount should you decide to get a subscription.
4. Contacts on Tap: Free 15-day trial of a media contact database.
5. Chase's Calendar: Free listing of a holiday you can create; this annual calendar is used by media everywhere.
6. PR Leads: Leads from reporters who are looking for sources for stories. $99 per month.
7. Ezinearticles.com: Free directory of articles; submit yours with a resource box at the bottom to drive traffic to your website.
8. Write a guest post, be interviewed or get mentioned by a top blogger, with a link to your website. Free.
9. Win an award. It takes time to submit an application for an award, but usually it's free.
10. Write a letter to the editor of a magazine or newspaper, including your company name and website. Free.
Use these tools and watch your publicity efforts become more successful--without spending big bucks.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
