Hitting the Marketing Email Sweet Spot With Millennials (Infographic)
Before you hit send, make sure you check off these boxes.
While it might seem like millennials are on their computers or smartphones 24/7, that doesn't necessarily mean they are checking their email every second of the day. As a marketer, it's important to know when to send an email, what to include in it and ultimately, how to get someone to click on it. And if you want your email to be opened, you've got to hit the email sweet spot with millennials.
For starters, if you're sending marketing emails in the first place, you're already on the right path. In a study conducted by SendinBlue, which sought to uncover the likes and dislikes of millennials concerning email marketing, 63 percent of respondents said email was their number one choice of communication with retailers, with only 14 percent choosing text messaging.
Now that it's established that email is the best route to go, it's time to start thinking about how to get millennials to actually open your emails and take action. What's the answer? Sales and promotions. According to the research, 59 percent of respondents said they would take action from emails that contain a promotional offer for a website or specific product, and even more (71 percent) said they would take action if the email contained a wider variety of offers such as discount codes, free shipping and other perks. While this might not always be feasible, especially as a small business, it's important to check in with your budget and choose specific days such as holidays or special events to offer any deals.
There are major opportunities when it comes to email marketing. That's especially true when it comes to millennials, because research shows nearly 68 percent are checking their email two to five times a day. Of course, that doesn't give you the green light to flood their inboxes -- instead, be strategic, authentic and most important, communicate.
To learn more, check out the infographic below.
Entrepreneur Editors' Picks
How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO
You Can Train Your Brain to React to Stressful Situations Better. Here's the 3-Step Process.
A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.
What Is Your Dream Job? Ask Yourself These 4 Questions to Find Out.
This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.
No One Would Rent Me a Café in Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have 3 Coffee Shops.