How Small Business Owners Can Bounce Back from the Pandemic The founder of two startups shares tips for coming back from Covid from his new book.

By Jessica Abo

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Covid-19 is a global health crisis. But the pandemic has also presented significant business challenges, particularly for small business owners.

"There's an overwhelming sense of confusion and concern for the future," says Evian Gutman, founder of the service provider marketplace for vacation rental hosts Padlifter and engagement ring etailer Ringcommend. "Many things are outside of our control, so the focus should be to double down on those things we can control that yield the greatest impact for returning to a state of predictability and business sustainability."

Gutman spoke with Jessica Abo about his book Coming Back from Covid. He shares tips for how businesses can recover, including using buyer personas to understand new customers and optimizing your product mix to increase cross-selling and upselling opportunities.

Related: How Two Dads Are Disrupting Medicine

Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

Former Pediatrics Professor Donates $1 Billion, Makes Albert Einstein College of Medicine Tuition-Free

Dr. Ruth Gottesman's husband left her $1 billion in Berkshire Hathaway stock with the following instructions: "Do whatever you think is right with it."

Starting a Business

Long-Lost Sisters Who Built the Largest Black-Owned Wine Company in the U.S. Reveal How to Break Into a Notoriously Tough Industry

Andréa and Robin McBride followed their shared love of wine into business — but it hasn't always been easy.

Business News

'Next Tesla' Electric Car Startups Hit Speed Bump: 'Investors Want To See Demand'

Electric vehicle companies large and small, from Ford to Tesla to Rivian, are dealing with cooler-than-expected demand for EVs.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years

It's one of many new features rolling out on the platform in 2024.