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How Starting With a Small, Niche Audience Can Have a Huge Impact Learn how to establish yourself as the dominant player in your space.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

In the beginnings of your business, it may seem like a good idea to shoot for a huge audience with your marketing strategy. Eventually, you will come to realize that marketing to a smaller audience may produce the biggest impact.

In this episode of The Ambitious Life, Entrepreneur Network partner Greg Rollet breaks down the benefits of niche marketing when developing an overall strategy. This idea of a smaller audience means more room to specialize your message, as well as a smaller budget. By applying focus to your message, you can more efficiently align your marketing with your audience's interests and deliver more relevant content. The power of niche marketing is it will set you apart in the field and establish you as the go-to expert.

Once you've started this speciailization, Rollet emphasizes paying attention to this specific group. Listen to their feedback and adjust. With ample care and interest paid to your niche, you will soon have a solid foundation to grow your marketing plan to an even larger audience.

Click the video to learn more and begin a successful niche marketing plan.

Related: A Hurricane Hit My Business and Knocked Out the Power. Here's How I Responded.

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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