How to Increase Brand Awareness Through Experiential Marketing

Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.

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By David Meltzer

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Jonas Tahlin, CEO of Absolut Elyx and CMO of Pernod Ricard USA, talks about the thought process behind Absolut's luxury vodka brand and how today's brands are tapping into the emotions of consumers in order to change their perception.

Tahlin and host of The Playbook, David Meltzer, discuss the importance of mass media for burgeoning brands, why traditional media like print is still valuable and how the Elyx House serves as a showcase for the brand, giving people and opportunity to experience it firsthand. They also chat about why Tahlin considers the time he spent working for Procter and Gamble as a paid education in marketing and branding.

Related: How This Comedian Overcame Chronic Pain and Disability to Build Her Media Career

David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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